Best New Beauty Launches May 2025

Why is Ultrasun Sun Stick SPF50+ Escentual?

• Effortless Protection: Its convenient stick format makes application on the go incredibly easy, ensuring you can top up your SPF wherever you are.
• High-Level Defence: With an SPF of 50+, it offers robust protection against harmful UVA and UVB rays, which is always a smart beauty choice.
• Travel-Friendly: The compact size makes it perfect for popping in your bag, ready for any sunny adventure.

Billie Eilish continues to captivate, and her latest fragrance, 'Your Turn', is clearly resonating.

Why is it so popular?

1. Unique Sensory Journey: This fragrance is described as a gourmand with a twist, offering a blend of sweet and woody notes that feels both comforting and intriguing. Online reviews often highlight its addictive quality and how it evolves on the skin, making it a personal experience.
2. Connection to Billie Eilish: As a cultural icon, Billie Eilish has a strong connection with her audience. Her values of individuality and authenticity likely translate to the appeal of her fragrances, which are seen as an extension of her artistic expression.
3. Beautiful Packaging: The design of the bottle is often praised for its artistic and unique aesthetic, making it a visually appealing addition to any collection.

Guerlain is synonymous with luxury perfumery, and the Absolus Allegoria Ambre Samar is clearly enchanting many.

Why the adoration?

1. Luxurious and Warm Scent Profile: Ambre Samar is part of Guerlain's Allegoria collection, known for its high-quality natural ingredients. This particular scent likely offers a rich, warm amber accord, evoking a sense of sophistication and comfort that many find irresistible.
2. Guerlain's Heritage: With a long and prestigious history in fragrance creation, Guerlain commands a level of trust and aspiration. Choosing a Guerlain scent is often seen as an indulgence in timeless elegance.
3. Evocative Storytelling: The name 'Ambre Samar' likely conjures images of exotic lands and precious resins, adding to the allure and making the fragrance feel like more than just a scent, but an experience.

The quest for the perfect lip continues, and the GIVENCHY Rose Perfecto Shine Serum Lipstick is clearly a frontrunner.

What makes it a must-have?

1. Combines Colour and Care: This lipstick isn't just about adding colour; it's infused with serum to nourish and hydrate the lips, offering a healthy, plumped look along with a beautiful shine. This dual benefit is highly appealing to those seeking both beauty and skincare in one product.
2. Universally Flattering Shades: The Rose Perfecto line is known for its wearable and flattering shades that enhance the natural lip colour, making it a go-to for many looking for an everyday yet polished look.
3. Luxurious Formulation and Packaging: Givenchy is a luxury brand, and their lipsticks are often praised for their smooth application, comfortable wear, and elegant packaging, making the experience of using it feel special.

Givenchy makes another appearance, this time with a captivating fragrance for men. The Gentleman Society Ambree is clearly making an impression.

Why is it so sought after?

1. Sophisticated and Warm Masculinity: This fragrance is likely to offer a more sensual and warm interpretation of the modern gentleman, with 'Ambre' suggesting a prominent amber note that adds richness and depth. This departure from more traditional masculine scents can be very appealing.
2. The "Gentleman Society" Concept: The name itself implies belonging and a certain level of refined taste. This aspirational aspect can draw individuals to the fragrance as it aligns with a desired image or lifestyle.
3. High-Quality Ingredients and Blend: Givenchy is known for its expertly crafted fragrances using quality ingredients. Consumers likely trust the brand to deliver a well-blended and long-lasting scent experience.

Moving beyond fragrance for a moment, the Parfums de Marly Valaya Body Cream has clearly captured attention.

What's the allure?

1. Luxurious Indulgence: Parfums de Marly is a niche brand known for its opulent and historically inspired fragrances. A body cream from this line offers a way to extend and layer the Valaya scent experience in a pampering format.
2. High-Quality Formulation: Body creams from luxury fragrance houses often contain nourishing ingredients that leave the skin feeling soft and hydrated, making them more than just a scented product.
3. Complements the Valaya Fragrance: For those who love the Valaya perfume, the body cream allows them to enhance the longevity and intensity of the scent, creating a more immersive and lasting fragrance experience

BVLGARI is synonymous with understated elegance, and the Eau Parfumee The Blanc is a testament to that.

Why is it a favourite?

1. Delicate and Refreshing Scent: 'The Blanc' suggests a white tea-inspired fragrance, known for its clean, subtle, and calming aroma. This appeals to those who prefer a more delicate and refreshing scent that isn't overpowering.
2. Unisex Appeal: White tea fragrances often have a universal appeal, making them attractive to a wide audience regardless of gender.
3. BVLGARI's Reputation for Sophistication: BVLGARI is a globally recognized luxury brand, and owning one of their fragrances, even a lighter one, carries a certain cachet of sophistication and quality.

Dermalogica is a brand trusted by skincare enthusiasts, and the Magnetic Afterglow Cleanser is clearly making waves.

What's the buzz?

1. Innovative Cleansing Technology: The "magnetic" aspect likely refers to its ability to draw out impurities from the skin, offering a deeper cleanse than traditional methods. This focus on effective purification is a key draw for those serious about skincare.
2. Gentle Yet Effective: Dermalogica products are known for being effective without causing irritation. This cleanser likely offers a thorough cleanse while maintaining the skin's balance, appealing to a wide range of skin types.
3. Promotes a Healthy Glow: The name "Afterglow" suggests that this cleanser aims to leave the skin looking radiant and healthy after use, which is a primary goal for many skincare users.

We saw a lipstick earlier, and now we have a lip oil, highlighting the ongoing desire for luscious and healthy lips.

Why is this lip oil so popular?

1. Hydration and Shine: Lip oils are loved for their ability to provide intense hydration and a glossy shine without the stickiness of some traditional glosses. The "nourishing" aspect suggests it's packed with beneficial ingredients for the lips.
2. Comfortable Wear: Unlike some lip products that can feel heavy or drying, lip oils tend to be lightweight and comfortable to wear throughout the day.
3. Versatility: Lip oils can be worn alone for a natural, healthy look or layered over lipstick for added shine and moisture.

Last but certainly not least, we have a fragrance that evokes warmth and sunshine: Roger & Gallet Vanille Soleil.

What makes it a favourite?

1. Warm and Comforting Scent Profile: Vanilla is a universally loved note, often associated with warmth and comfort. "Soleil" (sun) is bright and radiant take on vanilla, likely making it an uplifting and joyful scent to wear.
2. Roger & Gallet's Heritage of Natural Fragrance: This brand is known for its focus on natural extracts and creating fragrances that feel fresh and evocative, and Vanille Soleil embodies this ethos.
3. Evokes a Sense of Summer: The name itself transports you to sunny days, making it an appealing choice for those wanting to capture that feeling, regardless of the season