Best New Beauty Launches March 2025

bestselling new beauty launches for march 2025

We love seeing what new beauty you're most excited about. And if our best-sellers list is anything to go by, March was all about (sun) protection, pops of colour, perfume, and perfect skin. 


With the start of the spring season, we've seen a spike in sunscreen sales, an increased interest in glowy bases, blush is back on everyone's radar, and everyone's in search of their next scent for the season. Here are the top 10 products of the month...

1. Best Blush

Why is YSL Make Me Blush Powder Escentual?

  • Bold, ultra-pigmented formula - a little bit goes a long way!
  • Skincare-infused formula blurs the look of pores for a smooth finish.
  • The silky texture melts into the cheeks and feels weightless.
  • Sweatproof and waterproof.
  • Available in satin and matte finishes.
  • 11 shades to choose from.

2. Best Tinted Moisturiser

Why is Clarins Skin Illusion Tinted Moisturiser SPF25 Escentual?

  • Light coverage that's buildable and natural-looking. 
  • Lightweight, comfortable formula. 
  • Packed with skin-loving ingredients that perfect skin over time.
  • Keeps skin moisturised all day with hyaluronic acid.
  • Kiwi extract boosts your skin's radiance by +95%.
  • Chicory extract smoothes wrinkles and plumps skin in just 28 days.
  • SPF25 shields the skin from harmful UV rays.
  • Protects against environmental stressors. 

3. Best Mascara

Why is Lancome Lash Idole Flutter Extension Mascara Escentual?

  • It lengthens lashes by 5.5mm!
  • Super precise, 480 ultra-thin micro bristle brush catches every single lash. 
  • The brush also separates lashes so they never look clumpy.
  • It's long-wearing and doesn't flake. 
  • It makes lashes long and flared. 

4. Best Foundation

Why is GIVENCHY Prisme Libre Glow Serum Foundation Escentual?

  • It's a new and improved version of Prisme Libre Skin-Caring Glow Foundation.
  • It offers excellent coverage (medium) and is buildable.
  • Radiant and blurring finish on the skin.
  • It's packed with ultra-hydrating ingredients like hyaluronic acid.
  • It's long-lasting: it's waterproof and transferproof.

5. Best Luxury SPF

Why is Dermalogica Biolumin-C Heat Aging Protector SPF50 Escentual?

  • Instantly brightens, hydrates and soothes your skin. 
  • SPF50: shields skin against UVA/B rays. 
  • Vitamin C and ThermaRadiance: brightens and fights free radicals. 
  • It has a rich texture that feels really nourishing.
  • Despite its thicker consistency it blends into the skin quickly and leaves no white cast. 

6. Best Fruity-Floral Fragrance

Why is Dolce & Gabbana Q Parfum Escentual?

  • Flanker to the popular Q Eau de Parfum.
  • Woody/Ambery perfume that smells sexy and powerful.
  • It has a delicious, candied cherry note. 
  • Smells warm, sensual, making it the perfect fragrance for date nights or evenings out. 
  • Vanilla gives it a creamy elegance and sophisticated sweetness. 
  • It lasts! We could still smell it after 6+ hours.  

7. Best Fresh Fragrance

Why is GUERLAIN Aqua Allegoria Rosa Verde Escentual?

  • Refreshing aquatic-floral perfume that's the perfect 'pick-me-up'. 
  • Cucumber and mint give it a fresh, calming aroma. 
  • Rose petals give the composition a radiant, feminine touch.
  • It's perfect for the spring season. 
  • The fragrance contains 90% natural-origin ingredients in line with Guerlain's sustainability commitments.

8. Best Tinted SPF

Why is Bioderma Photoderm XDefence Ultra-Fluid SPF50+ Escentual?

  • It's the first detox sunscreen that protects against UV, pollution, and external aggressors.
  • Strengthen the skin's natural detoxification mechanism and helps the skin to find its own balance.
  • Dermatologists recommend it!
  • Its ultra-fluid texture blends into the skin quickly and makes the perfect base for makeup - or there are tinted versions!
  • Its non-comedogenic formula suits all skin types, including sensitive.
  • It has a pared-back formula: minimalistic sunscreen filters and no unnecessary ingredients.

9. Best Lightweight SPF

Why is La Roche-Posay Anthelios UV Air SPF50+ Escentual?

  • Weightless, non-greasy formula with oil control for up to 16 hours.
  • Ultra-light, broad-spectrum defense against UVB and UVA rays. 
  • Invisible Finish: Seamlessly blends into your skincare routine with patented UVAIR technology.
  • Niacinamide and hyaluronic acid provide 24-hour hydration.
  • Dermatologist Tested: Gentle formula is suitable for all skin types including sensitive.

10. Best Ambery Fragrance

Why is Narciso Rodriguez For Her Intense Escentual?

  • Amber-chypre perfume that smells musky, sweet and creamy.
  • When you spray it, you'll smell juicy peach, creamy vanilla, bright white florals and slight musky notes. 
  • It's a more intense version of the popular For Her fragrance. 
  • It's long-lasting! We could still smell it 6+ hours after spraying it.
  • It's a little sweeter than previous For Her perfumes, so it'll be perfect for anyone who loves gourmand aromas. 
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