"Protect your hair from heat styling with the Philip Kingsley Perfecting Primer; it's the ultimate frizz-smoothing heat protectant to keep your locks feeling smooth and soft for longer." - Hannah, Escentual Beauty Team.

Why You'll Love The Philip Kingsley Perfecting Primer:

• Protects hair and helps style it during blow-drying.
• Features a nourishing formula to add shine without being greasy.
• Helps your hairstyle last longer by conditioning your locks and adding hold.
• Boosts volume and smooths frizz.
• Laced with a sweet cherry blossom scent.

What You Need To Know:

Using hot styling tools or blow-drying on a hot setting can damage your hair, but the Perfecting Primer defends your locks against heat damage by locking in moisture. Quaternized lipids nourish the hair by replenishing the hair's lipid layer, while elastin leaving your locks shiny and conditioned. The smoothing formula helps reduce frizz as you blow-dry, while boosting hair volume thanks to polyamide-1, which adds natural hold to extend the life of the hairstyle you lovingly created. The non-greasy or sticky primer leaves your hair soft and shiny, making it more manageable to style.

Why It's Escentual:

If you want a one-stop styling tool, then consider the Philip Kingsley Perfecting Primer your new best friend for busy mornings! The fine mist is a heat protector, volume booster, frizz-smoother and style extender all in one - oh, and did we mention that it creates an instant soft-to-the-touch glossy shine?

The Perfecting Primer spray feels really conditioning without being greasy or making your hair crunchy as it effortlessly settles onto your hair to prep it for blow-drying, creating a salon blow-out finish at home. As the icing on the cake, the mist features a delicious cherry blossom fragrance that makes the experience all the more enjoyable.

The Best Way To Use It:

Shake the primer before use and spritz all over towel-dried hair, focusing on your mid-lengths and ends. Blow-dry and style as usual. We recommend holding the primer 30cm away from your hair when applying for an even distribution.

The Sustainable Side:

Philip Kingsley bottles and tubes are created from either sugarcane bioplastic, made from a fully renewable origin, or post-consumer recycled plastic (PCR) created from single-use plastic that would otherwise end up in landfills. Philip Kingsley's innovative and eco-friendly packaging designs reduce landfill waste, plastic pollution and their overall pollution, greenhouse gas emissions and resources.

Paraben-free, SLS-free, sulphate-free and cruelty-free.