Achieve visibly longer, fuller lashes in an instant with the bareMinerals Strength & Length Serum-Infused Mascara, a clean vegan mascara that's infused with a plant-based serum to lengthen and strengthen lashes overtime.

bareMinerals' black, serum-infused mascara instantly defines and enhances the appearance of your lashes by adding colour, length and lift using a patent-pending paddle wand that's inspired by the technology of hairbrushes.

But it's the formula behind it that really makes this mascara stand out; the vegan serum also helps strengthen lashes and reduce eyelash fallout as you use it, thanks to an innovative blend of red clover flower and potent peptides.

The long-wear, smudge-proof and clump-proof mascara is also ophthalmologist-tested and suitable for use by contact lens wearers, so everyone can flaunt instantly bold, dramatic lashes, while helping to strengthen their lashes over time.

Why We Love It

There's a lot to love about this mascara! Not only does it instantly define your lashes, but it also works to strengthen lashes so you can enjoy naturally fuller, longer fluttering lashes with time!

We also love that the sleek, charcoal black mascara wand features a paddle brush wand that it inspired by a hairbrush; it helps lift, define and build your lashes thanks to its clever design that offers an even deposit of mascara - and even helps define those hard-to-reach places like the corners of the eye and lower lashes.

How To Use It

To lengthen your lashes, position the brush horizontally and apply as close to the root as possible; lift out from the root without wiggling the wand. To build, use the back of the brush and focus on the middle lashes if you want to opt for a wide-eyed effect. And lastly, use the side bristles to add definition to the corners and lower lashes.

Works Well With

Why not achieve a more dramatic eye makeup look by exploring bareMinerals' expert range of eyeshadows and eyeliners?

Values

Vegan, ophthalmologist-tested, safe for contact lens wearers.

Cruelty-free.