"As soon as you see the sheer size of the bareMinerals Maximist Phyto-Fiber Volumizing Mascara brush head, you know it's been designed with one sole purpose in mind: dramatic, long and voluminous lashes." - Keavy, Escentual Beauty Team.

Why You'll Love The bareMinerals Maximist Mascara:

• A blackest-of-black mascara that creates a bold, volumised finish.
• 93% of beauty lovers instantly saw extreme volume.
• Provides up to 250% visibly thicker lashes in 8 weeks.
• Nourishes your lashes while you wear it.
• Features a vegan formula that's suitable for contact lense wearers.
• Resistant to sweat, water and smudging.
• Showcases a plant-based brush head that catches every lash.

Why It's Escentual:

Aside from making your lashes look long and bold with insane volume, the bareMinerals Maximist Phyto-Fiber Volumizing Mascara is also made to care for your eyelashes. It boasts a kind-to-lash formula that is designed to ensure your lashes are healthier and thicker after every single application. Easy to remove and gentle enough for contact lens wearers, the formula is made with upcycled orange peel fibres to help build volume, while lash thickness is encouraged over time thanks to a clever microalgae complex that nourishes and fortifies your natural lashes while you wear it.

The Best Way To Use It:

Position the brush horizontally with one of the reservoirs facing your lashes. Lift the brush from the root to tip, and twist for added definition. Flip to the fuller side of the brush to layer and build volume.

The Sustainable Side:

The cap is made using 98% post-consumer recycled plastic.

Values:

Vegan, ophthalmologist-tested, dermatologist-tested.

Cruelty-free, paraben-free, gluten-free, talc-free, synthetic-fragrance-free, SLS-free, PEG-free, tree-nuts-free.