"Don't let the Avene Hyaluron Activ B3 Concentrated Plumping Serum's minimalist formula fool you, this anti-ageing serum acts on all signs of ageing for firmer, more plump skin in just 15 days.'" - Renée, Escentual Beauty Team.

Why You'll Love The Avene Plumping Serum:

• Concentrated anti-ageing serum for all skin types prone to sensitivity.
• 6% niacinamide smooths wrinkles and reinforces the skin's firmness by boosting collagen.
• 1.5% low and high molecular weight hyaluronic acid plumps skin.
• 94% natural origin formula with only 8 ingredients.

What You Need To Know:

The Avene Plumping Serum is an anti-ageing serum that'll reawaken the skin. For this reason it's a must-have for those who want to reduce fine lines and smooth wrinkles. The innovative formula boasts youth-restoring properties that promise to breathe life into dull, ageing skin. As part of the wider Hyaluron Activ B3 collection, this plumping treatment features 1.5% low and high molecular weight pure hyaluronic acid and 6% niacinamide (vitamin B3) which act on the cause and signs of ageing. These hero ingredients are part of a minimalist formula of just eight skin-loving ingredients that work in tandem to rejuvenate the complexion, leaving it more youthful, radiant, smooth and tight.

The everyday serum has a lightweight texture that feels soothing on the skin; the gel-serum feels like water and sinks straight in, making an excellent base for makeup.

Why It's Escentual:

Avene skincare is trusted my millions worldwide, and healthcare professionals recommend it. The dermo cosmetic brand has over 250 years of experience creating formulas for sensitive skin, and now they're putting their expertise into anti-ageing formulas. The Concentrated Plumping Serum pairs a very tolerant formula with hydrating and youth-restoring ingredients that promote youth without compromising your skin's comfort.

The Best Way To Use It:

Apply 1 to 2 drops to the face, eye area and neck, morning and/or evening. Use alone or mixed with another skincare product.

The Sustainable Side:

The Concentrated Plumping Serum contains 94% natural origin ingredients, and comes in a recyclable glass bottle (excluding dropper).

Values:

Fragrance-free