Jimmy Choo Urban Hero encourages you to break the rules and push boundaries, creating a collection for the confident Jimmy Choo man: creative and expressive, as well as bold, daring and courageous.

Urban Hero is inspired by the urban environment, and the street artist L'ôatlas, who also doubles as the face. Artfully blended by the visionaries and perfumers, Antoine Maisondieu and Marion Costero of Givaudan, this aroma embodies the characteristics of a gentleman, and creative flair of the street artist; the essence of modern masculinity.

The collection brings to mind a traditional gentleman with youthful energy through a leathery accord and citrus facets. Perfect for every age, this aroma is a timeless ode to the traditional men of the past and the vibrant young men who carve out the future.