Confused by the Jimmy Choo 'I Want Choo' family? We break down the differences between the original EDP, 'Forever', 'Le Parfum', 'Forever', 'With Love ', and the new 'Midnight' to help you find your perfect scent.
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Step into the world of Jimmy Choo, and you step into a universe of undeniable glamour. Famous for adorning the feet of celebrities and fashion lovers alike, the brand encapsulates luxury, confidence, and a touch of daring femininity. This same spirit is bottled to perfection in their blockbuster fragrance line, 'I Want Choo'.
The collection is a vibrant celebration of the modern woman with versions available 'Le Parfum', 'Forever', 'With Love' and now 'Midnight' for all our facets and moods.
Consider this your ultimate guide. We're diving deep into the olfactory world of 'I Want Choo' to explore what makes these scents sisters, not twins, and to help you discover the one you'll truly want.
The 'I Want Choo' DNA: What Ties Them Together?
Before we explore what makes them unique, let's talk about what makes them a family. Each 'I Want Choo' fragrance shares a core DNA built around a sophisticated, gourmand warmth. Think of a common thread of luscious fruitiness, elegant florals, and a rich, enveloping base of vanilla, benzoin or tonka bean. They are all unapologetically feminine, long-lasting, and designed to make a statement.
Now, let's meet the family.
The Original: Jimmy Choo 'I Want Choo' Eau de Parfum
This is the one that started it all. The original 'I Want Choo' is the life of the party—a sparkling, joyful, and utterly captivating scent that bursts with energy.
What Does It Smell Like? The fragrance opens with a juicy, sparkling rush of Mandarin Juice and velvety Peach. This bright fruitiness soon melts into a sophisticated floral heart of Red Spider Lily and Jasmine Sambac. The real magic happens in the dry-down, where a creamy, almost edible base of Vanilla and Benzoin leaves a warm, addictive trail.
Why It's Unique: This is the most balanced and versatile of the collection. The fruit, florals, and gourmand notes are in perfect harmony. It’s the quintessential 'I Want Choo' experience—bright, sweet, and undeniably chic.
Best For: All-year-round wear, daytime events, parties, or as a signature scent for someone who embodies playful elegance.
The Intense One: Jimmy Choo 'I Want Choo' Le Parfum
If the original is the party, 'Le Parfum' is the captivating mystery you meet there. This is a deeper, bolder, and more sensual interpretation of the original DNA.
The Vibe: Powerful, sophisticated, and mysterious. This is a head-turning evening fragrance that exudes confidence and a smouldering intensity.
What Does It Smell Like? 'Le Parfum' shares the Juicy Peach opening but immediately introduces a richer, earthier character. The heart is where it diverges, amplifying the Jasmine Sambac but pairing it with deep, resonant Vetiver. The base is a smooth, powerful blend of ambery Tonka Bean, which gives it a profound warmth and longevity.
Why It's Unique: The key player here is vetiver. Its earthy, almost woody character grounds the sweetness of the peach and tonka bean, giving 'Le Parfum' a grown-up, powerful edge that feels incredibly chic and assertive. It's less sparkling and more smouldering.
Best For: Autumn and winter evenings, date nights, formal events, and for the woman who wants her fragrance to leave a lasting, powerful impression.
The Seductive Sister: Jimmy Choo 'I Want Choo Forever' Eau de Parfum
'I Want Choo Forever' is the epitome of a glamorous night out. It’s an opulent and seductive scent that captures the energy of an unforgettable evening.
The Vibe: Alluring, bold, and hedonistic. This is the scent of black dresses, clinking champagne glasses, and dancing until dawn.
What Does It Smell Like? 'Forever' opens with a powerful duo of luscious Rose and a hint of Pink Peppercorn. The heart is its signature: a rich, intoxicating Black Cherry Liqueur note, which is both sweet and tantalizingly dark. This is layered over a modern chypre base of earthy Moss Accord, warm Vanilla, and Tonka Bean.
- Why It's Unique: The Black Cherry Liqueur note is the undeniable star. It's a boozy, syrupy fruitiness that is much darker and more seductive than the original's bright peach. The mossy base adds a sophisticated, contemporary twist that prevents it from being overly sweet.
- Best For: Special occasions, nights out on the town, and for anyone who loves a rich, decadent, and fruity-gourmand fragrance.
The Romantic One: Jimmy Choo 'I Want Choo With Love' Eau de Parfum
With Love is a romantic and passionate declaration. It takes the core DNA and reinterprets it through a lens of radiant, floral romance.
The Vibe: Romantic, passionate, and beautifully bright. This is the scent of a wedding day, an anniversary celebration, or a blooming love story.
What Does It Smell Like? This edition leads with a bright, exotic burst of Passionfruit and a touch of zesty Pink Grapefruit. The heart is a full, lush floral bouquet, where a velvety Turkish Rose and delicate Peony take centre stage. The base is softer than its sisters, settling into a clean, elegant foundation of Cedarwood and warm Amber.
Why It's Unique: 'With Love' is the most overtly floral of the collection. While the others lead with fruit or gourmand notes, this fragrance puts the romantic rose and peony at the forefront. The fruity opening is more tangy than sweet, and the woody-amber base gives it a timeless elegance.
Best For: Spring and summer, romantic occasions, weddings, or for the perfume lover who prefers a modern floral scent with a touch of fruity warmth.
New: Jimmy Choo 'I Want Choo Midnight' Eau de Parfum
The newest member of the family takes 'I Want Choo' after dark. 'Midnight' is an amber-floral with a fruity twist, made for late nights with your favourite people and the kind of evening you're still talking about the next day.
- The Vibe: Magnetic, glamorous and a little mysterious. Think party lights, one last round with your closest friends, and a scent trail that follows you out the door.
- What Does It Smell Like? It opens with an icy-sweet burst of Blackberry Granita, sharpened by a flicker of Pink Pepper. The heart belongs to Night Orchid, a rich, velvety floral with real pull. As it settles, creamy Benzoin and warm Cedarwood wrap around the skin for a smooth, sensual finish.
- Why It's Unique: It's the only 'I Want Choo' built around a dark berry and orchid. Where 'Forever' goes boozy and syrupy with black cherry liqueur, the blackberry granita here feels cooler and brighter at first spray. Then the benzoin and cedarwood pull it into something warmer and woodier. It's the family's night-out energy with a sleeker, more modern edge.
- Best For: Autumn and winter evenings, nights out with friends, celebrations, and anyone who loves the glamour of 'Forever' but wants something a little less sweet and sticky.
Which 'I Want Choo' Will You Choose?
While all five fragrances share that glamorous Jimmy Choo spirit, each offers a unique personality for a different mood or moment.
| FRAGRANCE | THE VIBE | KEY NOTES | PERFECT FOR... |
| I Want Choo EDP |
Playful & Vibrant |
Velvet Peach, Red Spider Lily |
A versatile, all-year signature scent. |
| I Want Choo Le Parfum |
Intense & Mysterious |
Vetiver, Tonka Bean |
Bold evening wear and cooler months. |
| I Want Choo Forever |
Seductive & Opulent |
Black Cherry Liqueur, Moss |
A glamorous night out. |
| I Want Choo With Love |
Romantic & Floral |
Turkish Rose, Passionfruit |
Weddings, daytime romance, and spring. |
| I Want Choo Midnight |
Magnetic & Nocturnal |
Magnetic & Nocturnal |
Late nights out and celebrations with friends. |
How long does Jimmy Choo I Want Choo last?
The 'I Want Choo' collection is known for its excellent performance. As Eau de Parfums and Le Parfums, you can expect a solid 6-8 hours of wear, with the scent lingering softly on clothes for even longer. The richer versions, 'Le Parfum', 'Forever' and the new 'Midnight', tend to linger longest thanks to their deeper base notes.
Which is the sweetest fragrance in the 'I Want Choo' collection?
While all have a gourmand warmth, 'I Want Choo Forever' is generally considered the sweetest in a rich, decadent way due to its prominent Black Cherry Liqueur note. The original 'I Want Choo' is also quite sweet, but in a brighter, fruitier way thanks to the peach and vanilla. 'Midnight' has a sweet side too, but its icy blackberry and pink pepper opening keeps it from feeling syrupy.
What is the most popular Jimmy Choo 'I Want Choo' perfume?
The original 'I Want Choo' Eau de Parfum is the most popular and widely recognised fragrance in the line. As the pillar of the collection, its versatile and vibrant scent profile has made it a bestseller and a signature scent for many.
What is the main difference between 'I Want Choo' and 'I Want Choo Forever'?
Think of them as day vs. night. The original 'I Want Choo' is a bright, sparkling peachy-vanilla floral that's perfect for any occasion. 'I Want Choo Forever' is its darker, more seductive sister—an evening fragrance dominated by a rich, boozy black cherry note and a sophisticated mossy base.
Can I wear Jimmy Choo I Want Choo in the summer?
Absolutely! The original 'I Want Choo' Eau de Parfum and the new 'I Want Choo With Love' are particularly beautiful for summer and warmer weather due to their bright, fruity-floral notes. The richer scents, 'Le Parfum', 'Forever' and 'Midnight', can still work in summer, but they really come into their own on evenings out.
What's the difference between an Eau de Parfum and a Le Parfum?
The main difference is the concentration of perfume oil. An Eau de Parfum (EDP) typically contains 15-20% perfume oil. "Le Parfum," a French term for "The Perfume," usually denotes an even higher concentration (often 20-30%). This means 'I Want Choo Le Parfum' is designed to be a richer, deeper, and more long-lasting version of the fragrance DNA.
Is Jimmy Choo considered a luxury perfume brand?
Yes, Jimmy Choo is a globally recognised designer luxury brand. Its fragrances are positioned in the same premium category as other major fashion houses like Dior, Gucci, and Yves Saint Laurent, known for high-quality ingredients and sophisticated compositions.
What does Jimmy Choo I Want Choo Midnight smell like?
'I Want Choo Midnight' is an amber-floral Eau de Parfum with a fruity opening. It starts with icy-sweet Blackberry Granita and spicy Pink Pepper, blooms into a heart of Night Orchid, and dries down to creamy Benzoin and Cedarwood.
What's the difference between I Want Choo Forever and I Want Choo Midnight?
Both are made for nights out, but they take different routes. 'Forever' is a rich, boozy fruity-chypre built around black cherry liqueur, rose and moss. 'Midnight' is an amber-floral that opens cooler and brighter with blackberry granita and pink pepper, then turns warm and woody with night orchid, benzoin and cedarwood. Choose 'Forever' if you love dark, decadent sweetness. Choose 'Midnight' if you want something sleeker with a spicy sparkle.
Chelsey, Escentual Beauty Editor
With eighteen years immersed in the beauty world, from the shop floor to the present. Chelsey has cultivated a deep understanding of fragrance and its power. She leverages this experience to guide you, offering tailored advice and product insight to help you discover the perfect scent and achieve your personal fragrance goals
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