DKNY 24/7 Eau de Parfum Review

DKNY 247 Eau de Parfum Bottle

Ceryn

  • Beauty expert since 2015
  • Loves: glowy skin and sunkissed scents

When I think about DKNY, I think 'Be Delicious'. Incredibly, it's been two decades since that iconic apple-shaped bottle took the perfume world by storm. No fragrance they've launched has reached the same hysteria, but I think 24/7 could change that. 


From its unique bottle to its modern aroma, 24/7 caught my attention in a sea of new launches. Find everything you need to know below...

Why You’ll Love DKNY 24/7:

  • It smells fresh, clean, and pretty.
  • It will make you feel joyful and feminine.
  • It's a modern take on a rose perfume.
  • Inspired by the energy of Times Square.
  • Unique, hourglass-shaped chrome bottle. 

What Are The Notes?


Fragrance family is Floral Woody.

Top notes are Pink Pepper, Rhubarb.

Heart notes are Rose, Jasmine, Quince, Green Notes.

Base notes are Cedarwood, Sandalwood, Musk, Ambrox Super.

What Does DKNY 24/7 Smell Like?


24/7 smells clean, fresh and pretty. It's a feminine perfume that'll make you feel happy and positive. It's a rose perfume with a difference; it's bright and modern, which I put down to the addition of sharp, rosy nods of pink pepper. There's something very energising and unique about this fragrance, so it's perfect if you're after a floral scent with a difference. 

DKNY 247 Lifestyle Image
DKNY 247 Lifestyle Image

What's the Inspiration Behind 24/7?


The city that never sleeks, AKA New York City. 24/7 has a vibrant energy that's a tribute to the Big Apple, the brand's founding city. DKNY isn't new to celebrating New York with its fragrances either; one of the brand's most popular ranges, Be Delicious, is a nod to the city's nickname.



What's Special About The Design?


24/7 comes in a silver chrome bottle shaped like an hourglass, symbolising the flow of time in Times Square, New York City. 


We launch thousands of fragrances each year at Escentual, and this is one of the most unique this year. Once finished, I think it would make a great decorative piece for styling your home!


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