Best New Beauty Launches July 2025

It's a mini-eyelift for your delicate eye area! Clarins has long been a go-to for effective, plant-powered solutions, and the Total Eye Lift is a testament to their expertise.

Why it's a Bestseller:

• Instant Lifting Effect: Fans consistently rave about the immediate visible lift and firming around the eyes, making it a powerful ally against signs of fatigue and ageing.

• Comprehensive Care: Beyond lifting, it targets dark circles, puffiness, and wrinkles, offering a complete solution for youthful-looking eyes.

• Botanical Powerhouse: Formulated with potent plant extracts like harungana and cassie flower wax, it delivers results that feel both luxurious and naturally effective.

While not a traditional perfume, the inclusion of Initio's Body Cream as a best-seller highlights the growing trend of layering fragrances and extending the scent experience. Atomic Rose, in particular, has captivated many.

Why it's a Bestseller:

• Luxurious Scent Extension: For fans of the Atomic Rose fragrance, the body cream allows for deeper layering, making the scent last longer and unfold more richly on the skin.

• Nourishing & Hydrating: Beyond the fragrance, Initio's body creams are known for their high-quality, moisturising formulas that leave skin feeling soft and supple.

• Emotional Connection: Atomic Rose itself is celebrated for its powerful, elegant, and almost magnetic appeal, and extending that experience to a body cream deepens the emotional connection to the scent.

Capri in Love is an Italian holiday in a bottle! The enduring popularity of Dolce & Gabbana's Light Blue line speaks volumes about its timeless appeal and ability to transport you to sun-drenched Mediterranean shores.

Why it's a Bestseller:

• Iconic Freshness: It captures the quintessential essence of summer with its sparkling, aquatic, and citrus notes, universally appealing for both men and women.

• Evokes Wanderlust: The "Capri in Love" iteration specifically conjures images of romantic Italian getaways, tapping into our desire for escape and beauty.

• Versatile & Uplifting: Its bright and airy character makes it perfect for everyday wear, effortlessly lifting spirits and adding a touch of sophisticated lightness to any moment.

This fragrance is a true testament to the artistry of Van Cleef & Arpels. It's for those who appreciate nuanced, elegant, and uniquely captivating scents.

Why it's a Bestseller:

• Exquisite Craftsmanship: Part of the esteemed Collection Extraordinaire, it's celebrated for its high-quality ingredients and sophisticated blend, appealing to fragrance connoisseurs.

• Unique & Enigmatic: Its delicate yet intriguing aroma offers something truly distinct from the usual fruity or floral perfumes.

• Luxurious Experience: From the elegant bottle to the complex scent profile, it provides an elevated and indulgent experience, making it a cherished addition to any fragrance wardrobe.

When a fragrance becomes as universally adored as YSL Libre, it's a clear sign of brilliance – and its many celebrated variants are proof of that deep affection. Libre L'Eau Nue, an innovative "Parfum de Peau," joins this beloved family, offering a unique skin-centric experience that's both luminous and deeply sensual. It's a testament to YSL's mastery in evolving an icon.

Why it's a Bestseller:

• Icon's Evolution: As part of the highly successful Libre line, its popularity stems from extending a cherished fragrance's DNA into a fresh, skin-focused interpretation, captivating existing fans and new admirers alike.

• Alcohol-Free Innovation: Its ground-breaking oil-in-water, alcohol-free formula melts into the skin for a lasting, intimate scent, offering a gentle yet luxurious alternative to traditional perfumes.

• Mediterranean Radiance: It captures the essence of a sun-drenched summer with luminous notes like green mandarin and orange blossom, creating a fresh, sensual aroma that truly becomes one with your skin.

Who doesn't love a product that saves time and makes you look effortlessly chic? TYPEBEA's innovative dry shampoo is proving to be a must-have for those on the go.

Why it's a Bestseller:

• Triple Threat: It not only absorbs oil but also adds volume and refreshes hair, making it a true all-rounder for second (or third!) day hair.

• Invisible Finish: Unlike some dry shampoos that can leave a powdery residue, TYPEBEA is celebrated for its lightweight, invisible finish, suitable for all hair colours.

• Convenience Redefined: For busy schedules, gym days, or simply extending your blowout, this product offers unparalleled convenience without compromising on hair freshness.

A good cleanser is the cornerstone of any effective skincare routine, and Kiehl's continues to deliver dependable, beloved essentials. This one focuses on gentle yet thorough cleansing to keep your skin's barrier protected and hydrated.

Why it's a Bestseller:

• Gentle Yet Effective: It cleanses thoroughly without stripping the skin, making it ideal for all skin types, especially those prone to sensitivity or dryness.

• Barrier Support: As the name suggests, it's formulated to support the skin's natural moisture barrier, ensuring skin feels comfortable and hydrated after cleansing.

• Trusted Brand Heritage: Kiehl's has a long-standing reputation for reliable, dermatologist-tested formulas, instilling confidence in their essential skincare offerings.

Sometimes, it's the simple pleasures that bring the most joy. Roger & Gallet's luxurious soaps are a classic for a reason, elevating an everyday ritual into an indulgent experience.

Why it's a Bestseller:

• Sensory Delight: The "Vanille Soleil" scent offers a comforting yet exotic aroma, transforming a simple wash into a moment of pure bliss.

• Gentle Cleansing: Known for their high-quality, vegetable-based formulas, these soaps cleanse effectively while leaving skin soft, never dry or taut.

• Affordable Luxury: They offer a touch of French luxury at an accessible price point, making them perfect for gifting or a personal treat to elevate your daily routine.

Lancome's Lip Idole line is all about modern femininity, and this oil-in-gloss combines the best of both worlds: nourishment and shine.

Why it's a Bestseller:

• Hybrid Formula: It offers the hydrating benefits of an oil with the high-shine finish of a gloss, providing both immediate comfort and a flattering aesthetic.

• Non-Sticky Comfort: Unlike traditional sticky glosses, this formula is celebrated for its comfortable, non-tacky feel, perfect for layering or warmer weather.

• Subtle Tint & Plumpness: The "Pink Oh La La" shade provides a flattering, natural flush, enhancing the lips' natural beauty with a juicy, plumped-up look.

A newer addition to the esteemed Parfums de Marly line, Castley has quickly climbed the ranks, cementing its place as a must-have for those seeking a fresh yet sophisticated signature.

Why it's a Bestseller:

• Modern Freshness with Depth: Castley offers a captivating blend of invigorating citrus notes (like bergamot and fresh ginger) balanced with a unique spicy heart (Timut pepper, neroli) and a warm, woody base (Akigalawood, labdanum). This creates a fresh yet complex aroma that is both uplifting and grounding.

• Versatile & Confident: It strikes a perfect balance, making it suitable for a wide range of occasions, from professional settings to evening events. It's clean, confident, and enduring scent profile resonates with those who want a fragrance that makes a statement without being overpowering.

• Signature Parfums de Marly Quality: As expected from the house, Castley delivers impressive longevity and projection, ensuring that the exquisite blend of high-quality ingredients lasts throughout the day, embodying the luxury and craftsmanship the brand is known for.