Our Team's Favourite 2025 Launches

As we look toward 2026, it is the perfect moment to pause and celebrate the launches that defined the past year at Escentual.

Our mission has always been to offer you choice, inspiration, and expertise while staying true to our core values of trust, heritage, and care.

In 2025, those values were more important than ever as we navigated a beauty landscape that blended high-tech innovation with a deep, soulful return to slow beauty.

This year’s favourites, hand-selected by our team, represent the best of what we do. From the scientific breakthrough of new scalp-care brands to the nostalgic comfort of a heritage fragrance house brought back into the spotlight.

Jade’s standout for 2025 was the launch of TYPEBEA. This brand has revolutionised the hair category by prioritising scalp health as the foundation for growth. Their formulas focus on high-performance clinical actives that treat the hair from the root, providing confidence for those struggling with thinning or damage.

Leah chose the launch of Parfums de Marly Valaya Exclusif, a scent that defined 'Main Character Energy' this year. It is a more intense, creamy evolution of the original, offering a sensory sanctuary for the modern woman.

Leah’s second choice, Black Orchid Reserve Parfum, took an already legendary scent and made it more mysterious and 'boozy.' It represents the height perfumery - complex, bold, and unapologetic.

Ashley’s favourite was the stunning relaunch of BVLGARI Eau Parfumee au The Vert. This fragrance is a celebration of the brand's heritage, updated for 2025. It captures the luminous, revitalizing essence of green tea, making the wearer feel instantly poised and refreshed.

Simona’s pick is a masterclass in artisanal craft. Gelsomino a Freddo uses a rare cold-extraction process to capture the truest essence of jasmine. It feels like 'the luxury of a spa-at-home' in a bottle, evoking a sense of calm and Italian sophistication.

Simona also selected the GIVENCHY Le Rouge Velvet Matte. This isn't just a lipstick; it’s a fashion accessory. It offers the perfect soft-focus finish while keeping lips hydrated and comfortable throughout the day.

Cara loves that SVR doesn't make you choose between efficacy and tolerance. For someone who values technical efficacy, the fact that SVR uses the highest concentrations of active ingredients in the industry, while remaining safe for even the most reactive skin is a total game-changer.