Best New Beauty Launches August 2025

This hair oil is your new secret weapon for incredible hair. Aveda is a brand you can trust, and this concentrate lives up to its name, giving you that 'just left the salon' shine in a bottle.

Why it's a best-seller:

1. Mirror Shine: It gives your hair an instant, high-gloss finish that makes it look healthy and vibrant. It's the kind of glow that gets you compliments.

2. Lightweight Feel: You get all the shine without the greasy residue. It’s a fast-absorbing formula that won’t weigh down your hair, so you get the benefits without any of the mess.

3. Clean Beauty Credibility: Aveda's commitment to botanical ingredients means you can feel great about using a product that's both effective and kind to your hair and the planet.

This foundation is nothing short of an icon, and for good reason. Celebrating its 30th birthday, this is the product that put clean beauty on the map, and now it’s back in a brand new, even more convenient format. It’s the kind of foundation that doesn’t just cover; it genuinely cares for your skin.

Why it's a best-seller:

1. More Than Just Makeup: This formula is a true skin-loving powerhouse. It's made with minimal, mineral-powered ingredients that actively work to improve your skin's texture and clarity, even helping to reduce redness and blemishes over time.

2. Effortlessly Radiant Finish: It gives you that perfect, naturally luminous finish that feels like your best skin day, every day. The coverage is beautifully buildable, so you can go from a light veil to a flawless finish without ever looking or feeling heavy.

3. Works Hard for You: We love a product that multitasks. This foundation doesn’t just perfect your complexion; it also improves your skin’s barrier function, provides long-wearing coverage, and comes with a boost of mineral SPF 15—all in one elegant compact.

Dermalogica has combined neuroscience and the power of human touch to create a product that not only works on a physical level but on a sensory one too, making your routine feel like a true moment of mindful connection.

Why it's a best-seller:

1. Visibly Sculpts & Lifts: The innovative blend of bioengineered ingredients and a biomimetic botanical blend works to visibly restore facial symmetry, helping to lift and define your natural contours.

2. A Skin-Mind Connection: This serum is a pioneer in neurocosmetics. It leverages an aromachology blend to uplift your mood and is designed to be used with a sculpting technique that makes applying it a relaxing, ritualistic experience.

3. Deeply Nourishing: While it’s focused on lifting and firming, it doesn’t skip on hydration. Squalane and nutrient-rich oils replenish your skin's moisture barrier, leaving it feeling soft, supple, and resilient.

Paradoxe has already won our hearts, and this new essence parfum is its more powerful, more captivating sibling. This is for the person who wants their presence to be known (subtly but memorably).

Why it's a best-seller:

1. Intensified Scent: As an "essence parfum," it has a more concentrated formula, so the fragrance lasts longer and makes a bigger impact with every single spritz.

2. Modern Take on Classic Florals: It takes a familiar floral base and gives it a cool, contemporary twist. The scent is both beautiful and bold, feeling unique yet instantly appealing.

3. Refillable & Sustainable: The iconic bottle isn't just a chic design piece; it’s also refillable, which is a big win for conscious consumers looking for more sustainable luxury.

For anyone with blonde hair, this spray is the ultimate multitasker, combining a toning treatment and a bond repair system into one easy spritz. No more brassiness, just brilliant blonde.

Why it's a best-seller:

1. Banishes Brass: The purple pigments neutralise any unwanted yellow tones so your blonde stays bright and fresh between salon visits.

2. Repairs From Within: It actively works to repair the hair's internal structure, leaving your strands stronger and less prone to breakage.

3. Effortless Application: The spray format makes it easy and quick to use. Just a few spritzes and you're done, making it the perfect quick fix for busy blondes.

Tisserand, a brand celebrated for its expertise in essential oils, has created a potent blend designed to encourage the growth of softer, shinier, and healthier hair from the roots up.

Why it's a best-seller:

1. A Powerhouse of Nature's Best: The magic lies in its expertly crafted blend of nourishing oils. With a base of Black Seed, Sweet Almond, and Sunflower oils, it delivers essential vitamins and fatty acids to improve texture, reduce breakage, and soothe your scalp.

2. The Miracle of Rosemary: The addition of Rosemary Essential Oil is the star ingredient. It's a potent stimulant known to boost scalp circulation, which in turn can promote the growth of thicker, stronger hair.

3. For All Hair Types: Whether your hair is fine, thick, straight, or curly, this oil is designed to work for everyone. Its versatility and multi-benefit formula make it an effortless addition to any routine, promising exceptional results with consistent use.

Versace is known for its bold, confident style, and this fragrance is no different. It’s an elevated, more intense version of a classic men's scent, perfect for the modern man who wants a fragrance that's both fresh and undeniably sophisticated.

Why it's a best-seller:

1. A Modern Aromatic Blend: It reimagines traditional men's fragrance notes with an unexpected twist. The vibrant citrus opening is balanced with spicy pink pepper, leading to a heart of aromatic clary sage and lavender, creating a scent that is both familiar and exciting.

2. Sophisticated Intensity: As an "Eau de Parfum," this fragrance has a richer, more concentrated base that lasts longer. The dry down of warm cedarwood, Ambrox, and musk provides a powerful, magnetic allure that leaves a lasting impression.

3. Luxurious Packaging: The bottle itself is a work of art. The thick, high-polish glass and textured surface are a nod to timeless elegance, reflecting the luxurious and bold nature of the fragrance within.

This fragrance is a celebration of self, and the new L'Absolu is its most intense, most powerful expression yet. It’s a feel-good scent designed for modern men who want to make a statement that's both elegant and bold.

Why it's a best-seller:

1. A Woody Floral with a Twist: YSL has perfected the woody-floral fragrance family by adding a bold, cool-spiced tension. The initial burst of ginger and cardamom gives way to a vibrant heart of orange blossom, creating a dynamic and radiant trail.

   
   

2. Powerful and Long-Lasting: As a Parfum Spray, this is the most highly concentrated and longest-lasting fragrance in the MYSLF line. The sensual base of patchouli and warm woods ensures the scent lingers, providing a continuous aura of confidence and allure.

3. Iconic, Reflective Design: The bottle is a work of art in itself. The sleek, monolith design is now a stunning tone-on-tone metallic mirror, reflecting the wearer's identity and making it an incredibly luxurious and bold addition to any collection.

Mugler fragrances have always been in a league of their own, and A*Men Fantasm is no exception.

Why it's a best-seller:

1. Unique & Daring: Mugler is known for pushing boundaries, and this fragrance is a perfect example. It has a powerful and magnetic blend of warm and spicy notes that feel one-of-a-kind.

2. Iconic Mugler Power: It carries that signature Mugler intensity that fans adore, making it a must-have for anyone who wants a fragrance with serious personality.

3. Incredible Longevity: Like all Mugler scents, it has staying power. You can apply it in the morning and still catch its captivating scent hours later.

This set is the ultimate travel companion for a flawless eye look on the go. Real Techniques is a go-to for professional-quality tools at an accessible price, and this dual-ended kit is the perfect example of why they're so loved.

Why it's a best-seller:

1. Smart, Dual-Ended Design: This set streamlines your makeup bag by giving you six different brush heads on just three handles. From smudging and defining to concealing and building brows, it's a multitasking hero that saves space without sacrificing a single step of your routine.

2. Travel-Friendly & Hygienic: Each dual-ended brush comes with its own protective cap, making it a mess-free solution for your makeup bag. The caps keep the ultra-soft, synthetic bristles clean and protected from getting bent or dirty, so your brushes are always ready for use.

3. The Perfect Pairing: This kit isn't just about brushes; it also includes a pinch-free Miracle Eyelash Curler. It's a complete eye kit that gives you all the tools you need for a stunning eye look - from perfectly sculpted brows and blended eyeshadow to beautifully lifted lashes.