10 Most Popular Products We Launched in October

1. La Roche-Posay Pure Vitamin C12 Serum

La Roche-Posay Pure Vitamin C12 Serum, the updated version of their popular C10, has quickly become a customer favourite. This powerhouse serum is packed with 12% pure vitamin C to brighten your skin, stimulate collagen, and protect against environmental damage. It’s perfect for all skin types, even sensitive skin, thanks to its gentle, skin-friendly formula with a pH of 5.5.

Along with vitamin C, it features 0.45% salicylic acid to exfoliate and smooth, while neurosensine and La Roche-Posay’s thermal spring water soothe redness and irritation. If you want a serum that brightens, protects, and strengthens your skin without irritation, this is the one to try.

2. bareMinerals BarePro 24HR Wear Skin-Perfecting Matte Liquid Foundation SPF20

The reformulated bareMinerals BarePro foundation has skyrocketed to the top of our best-sellers list this month. The original formula is back and better than ever, now offering even more benefits. This full-coverage, natural-looking foundation delivers a flawless matte finish that controls shine and stays put all day long. Its lightweight, breathable texture feels weightless on the skin, while skin-loving ingredients help improve texture and even out tone, with visible results in just 7 days. 

The updated formula for 2024 includes enhanced skincare benefits, a lighter feel, and an expanded range of shades to suit every skin tone. Plus, with SPF20 protection, it shields skin from harmful rays without any white cast or photo flashback.

3. Goldfield & Banks

In October, we launched Goldfield & Banks, and it's quickly become a favourite with our customers. Of the collection, Mystic Bliss has stood out as an all-around hit. Inspired by the Aurora Australis, this fragrance evokes the starry night skies over Tasmania. 

The scent opens with delicate violet notes of fig and cassis, intertwined with the aromatic essence of native Kunzea, cardamom, and clary sage. As it settles, cedarwood and incense blend with the powdery accents of orris, leaving behind a calming and addictive trail. 

4. Burberry Goddess Intense

Burberry Goddess Intense is the richer, more intense take on the original Burberry Goddess fragrance, which already captured many hearts. This new iteration has a deeper, more sensual edge, which makes it perfect for the months ahead. The fragrance opens with a bold, captivating blend of florals, but it’s the warm, comforting notes of vanilla that truly make Goddess Intense shine as the ultimate autumn signature scent. The creamy sweetness of vanilla perfectly balances the intense florals and soft woods, creating a fragrance that’s both comforting and alluring. 

5. GUERLAIN Parure Gold Double Veil Correction & Protection SPF 50+

Guerlain Parure Gold Double Veil SPF50+ has quickly become a go-to for anyone who wants to perfect and protect their skin. Think of it as a skin-loving primer that not only blurs imperfections but also gives your complexion an instant glow. The formula, packed with mother of pearl and a touch of 24-karat gold, smooths your skin and visibly reduces pores, creating a flawless base for foundation.

But it’s more than just a pretty face; this primer also packs a punch with SPF50+ protection, keeping your skin safe from those harmful UVA/UVB rays. And the best part? It works over time, too. In just 14 days, you’ll notice smoother, more even skin that looks and feels rejuvenated. 

6. BVLGARI Omnia Crystalline Eau de Parfum

BVLGARI Omnia Crystalline Eau de Parfum is a richer, more intense version of the classic Omnia Crystalline, and it's perfect if you're after something floral but with a bit more depth. While it keeps the signature notes of nashi pear and lotus, Master Perfumer Alberto Morillas has added green mandarin, jasmine absolute, and sandalwood to make it feel brighter and more refined. The result is a soft floral fragrance that’s clean, elegant, and lasts well beyond just a few hours - I could still smell it 6+ hours after applying.

It’s a fragrance that’s easy to wear but has more complexity, making it perfect for daily wear or special occasions. 

7. Lancome Lash Idole Mascara in Brown

The Lancome Lash Idole Mascara in brown, launched in October, and its instant popularity may confirm a more natural lash trend. This softer shade gives lashes a lifted, fanned-out look without the heaviness of traditional black mascara. The innovative formula targets every lash for length and volume, providing a 140% eye-opening effect that lasts up to 24 hours - all without clumping.

8. Amouage Guidance Body Lotion

Amouage Guidance Body Lotion has quickly become a standout on our best-sellers list, and it's easy to see why. This luxurious, lightweight lotion offers instant hydration while leaving the skin feeling soft and smooth. Its fragrance sets it apart; it's infused with omani frankincense which smells luxurious and elegant. It delicately perfumes the skin with a refined, lasting scent that you can wear alone or layer with your Guidance perfume.

9. DKNY 24/7 Eau de Parfum

This fragrance is all about capturing that fresh, vibrant New York energy. It opens with a burst of pink pepper, which leads into a rose heart. Finally, base notes of cedarwood and musk round off the perfume.

If you're after a fragrance that's fresh, fun, and perfect for everyday wear, DKNY 24/7 is it. It’s the perfect balance of lightness and sophistication.

10. Issey Miyake Le Sel d'Issey Eau de Toilette Refillable

Created by Master Perfumer Quentin Bisch, this fragrance is inspired by the smell of salt - giving it a crisp, almost oceanic scent that's laidback and intriguing. It’s a unique blend of masculinity and freshness that feels modern and wearable.

Beyond the fragrance itself, Le Sel d'Issey stands out for its eco-conscious formula - 95% natural origin ingredients and vegan formula; along with its refillable bottle designed by the renowned Tokujin Yoshioka. If you're after something clean, fresh, and a little different, Le Sel d'Issey is definitely worth trying.