"Elevate your lip look with high-pigmented colour and dimensional shine while enjoying the creamy comfort of the Yves Saint Laurent Rouge Pur Couture The Bold Lipstick." - Darcey, Escentual Beauty Team.

Why You'll Love The YSL Rouge Pur Couture The Bold Lipstick:

• Moisturising buildable lipstick with a three-dimensional high-shine finish.
• Contains 40% skin-caring ingredients for 10 hours of comfort.
• Provides up to six hours of bold pigmented colour.
• Luxurious black tube wrapped in an iconic YSL Cassandre belt.
• 79% agreed their lips felt cared for after use.
• Intense and creamy addition to the iconic Rouge Pur Couture lipstick collection.

Why It's Escentual:

The Yves Saint Laurent Rouge Pur Couture The Bold Lipstick takes the renowned pigmented colour, long-lasting wear and creamy comfort of the Rouge Pur Couture collection - and takes it one step further for bolder colour and a high-shine finish. Formulated with 40% skin-caring ingredients the YSL lipstick contains red floral and grape oils harvested in the Ourika Community Gardens that hydrate your lips for a smooth and comfortable finish; in fact, 79% of agreed their lips felt cared for after use.

If you find lipsticks dry out your pout, you will love the creamy and buttery texture of The Bold Lipstick which provides comfort for up to 10 hours of wear. The high-shine balmy finish is unlike any other lipstick. It has a thin skin-like finish that provides up to six hours of rich pigmented colour.

The bullet is a fresh take on the famous Rouge Pur Couture lipstick design; the Yves Saint Laurent Bold Lipstick is packed into a contrasting gold and black case wrapped in the iconic YSL Cassandre golden belt.

The Best Way To Use It:

Starting at the centre of your lips, glide the Rouge Pur Couture lipstick toward the corners of the lips. Reapply for maximum impact. Apply lip liner first for a cleaner finish.

The Sustainable Side:

The red floral oil is harvested in the Ourika Community Gardens by a cooperative of 33 women. The box is made from FSC-certified cardboard, which supports forest management.