“Avene Vitamin Activ Cg Radiance Concentrated Serum is the perfect daily dose of radiance for even the most sensitive skin.” - Escentual Beauty Team.

The Most Important Thing About This Radiance Serum Is...

This serum is all about getting that luminous, glowing look without any of the irritation that can sometimes come with powerful brightening ingredients. It’s a great option for those with sensitive skin who still want to target dullness, fine lines, and dark spots. It helps your skin feel more comfortable while looking visibly healthier and more radiant.

Why You’ll Love This Serum:

• You'll notice a more radiant, glowing complexion from the very first use.
• It works to target wrinkles, dark spots, and dullness all at once.
• It's the perfect solution for dull, tired skin showing the early signs of ageing.
• The lightweight, non-sticky texture absorbs quickly, making it a dream to apply.
• The formula is vegan-friendly and comes in sustainable glass packaging.

Product Claims:

The Avene Vitamin Activ Cg Serum is your daily go-to for a radiant glow. This revitalising serum is powered by a trio of dermatological actives designed to tackle dullness, pigmentation, and early signs of ageing, all while being gentle enough for sensitive skin. With continued use, your skin will look visibly more radiant, plump, and youthful. After just 15 days, it feels smoother and more luminous, and by one month, dark spots appear reduced and your skin looks healthier overall.

Hero Ingredients:

At the heart of the formula is 1.8% Vitamin Cg (Ascorbyl Glucoside), a stable and potent antioxidant that instantly brightens and protects against environmental stress. This is paired with 3% Niacinamide, which works to even out skin tone, smooth its texture, and support your skin’s natural barrier. Finally, it includes 1.5% Bakuchiol, a gentle, plant-based alternative to retinol that helps to reduce the appearance of fine lines and wrinkles without the potential for irritation.

What Does It Feel and Smell Like?

This serum has a lovely, lightweight texture that feels silky and smooth on the skin. It absorbs quickly, so there’s no sticky residue, just a fresh, comfortable feel. The formula is fragrance-free, making it perfect for those who prefer their skincare without a scent.

The Best Way To Use It:

You can use this serum both morning and evening. Simply apply 1-2 pipettes to clean, dry skin. Gently smooth it over your face, neck, and décolleté before following up with your favourite moisturiser.

An expert tip: for a truly radiant glow, make sure to massage it in with upward strokes to encourage circulation and get that plump, healthy look.

Why It’s Escentual:

We love this serum for its effective yet gentle approach to skin ageing. Unlike some traditional Vitamin C formulas, Avene’s Vitamin Cg offers brightness without irritation, which makes it an absolute hero for daily use, even on sensitive skin.

The pipette-style bottle not only looks beautiful but also gives you a precise application every single time, making your routine feel just a little more special. It's a testament to Avene’s dedication to creating gentle yet powerful products that truly care for your skin.

Sustainability:

The formula is made with 94% natural-origin ingredients and comes in recyclable glass packaging, reflecting the brand’s commitment to more eco-conscious choices.

Values:

This product is vegan, non-comedogenic, and dermatologist-tested on sensitive skin.
It is free from fragrance.