Marc Jacobs Daisy Dream: The Story

The Marc Jacobs Daisy Dream fragrance is bright, elegant and free-spirited, capturing the spirit of the Daisy girl in a cascade of fruity floral notes. This lightness of being is perfectly captured in the dreamy new launch campaign, a short film that introduces brand new muse Antonia Wesseloh, and takes us on a journey through the elements that inspired the breezy and uplifting fragrance.

Directed by Academy Award®-winning screenwriter and director Sofia Coppola, (also known as Marc’s best friend), the soft focus, dreamy film tells the tale of “a girl who dares to dream”.

Source: Vogue Paris Instagram

The gloriously hazy, ethereal film is a snapshot of a girl on a halcyon day, exploring the beauty of nature between blue skies and daisies. It exudes a freshness that you can almost feel, creating a mood that is free-spirited and utterly irresistible. Take a look at it below, and let us know what you think!

WATCH: Daisy Dream by Marc Jacobs

Want more? Discover our thoughts on the brand new fragrance by reading our review of Marc Jacobs Daisy Dream, or enter our competition here to win 1 of 3 complete Marc Jacobs Daisy Dream fragrance sets (RRP £99)!