Collection: END SUN POVERTY

Become a sun hero by joining our mission to end #SunPoverty. For every sunscreen bought in this category, we’ll donate our award-winning sunscreen and our Seren, The Sun Hero comic to families across the UK.

With the support of our global brand partners, Clarins and Shiseido, we’re urging the beauty industry to tackle issues around sun damage and ensure sunscreen is seen as a necessity, and not discretionary.

As a part of our ongoing project to promote healthy sun habits, our team has created a free, child-friendly comic book. The star of the show is Seren - her name translates from Welsh to mean ‘star’ - and she’s here to teach you, your family and friends, and kids all around the UK why wearing sunscreen is essential.