This post provides a detailed guide to the niche fragrance brand Initio, breaking down its five main collections: The Black Gold Project, The Carnals, The Absolutes, The Hedonists, and The Magnetics.
For each collection, the post explains its unique concept, such as the use of oud or pheromones, and lists the specific perfumes within the range.
It serves as a resource for discovering Initio's scents, including new releases, by highlighting the brand's blend of ancient perfumery with modern science and technology.
The world of Initio is a beautiful place. It’s intricate, eloquent and mysterious; you can’t help but want to know more.
Initio is a relevantly new niche brand recently founded in 2009. But, from the detail and research that goes behind each scent, you’d never guess. They are artisan professionals with an eye for detail. They pay homage to ancient perfumery techniques with raw materials, intricate innovation, technology and science to develop a new wave of perfumes that challenge the ‘norm’.
1. Initio Black Gold Project
What’s special about the collection?
The Black Gold Project is Initio’s show-stopping range. Within the collection, it’s clear to see ancient perfumery traditions come to the forefront. Sacred geometry, power symbols and pure fragrance notes take their inspiration from what we find in the universe, but particularly nature and science.
As those facets are what Initio pride themselves on, Oud is celebrated for its countless blessings and opulence and on each bottle within the collection, you’ll see ‘the tree of life’; this symbolises heaven and earth’s connection.
2. Initio Carnals
What’s special about the collection?
The Carnal Blends are all about seduction. As you can tell by the name, this sensual scent collection is magnetic and attractive. Its clever compositions are inspired by the scientific effects that its star note: hedione HC has on the brain.
Almost like a dopamine hit, each Carnal aroma features at least 50% of this seductive note that causes a positive chemical reaction in the brain, making you want more. Each Carnal Blend is built with at least 50% of the hedonic substance for the ultimate attraction.
3. Initio Absolutes
What’s special about the collection?
The Absolutes is where Initio really show off their expertise in perfumery. Here they exploit the animalistic powers of pheromones used in traditional perfume methods in the Middle East. Timeless notes of ambergris, castoreum and musk are available in their purest form to help intensify the results of your favourite Initio fragrance.
4. Initio Hedonists
What’s special about the collection?
Hedonist means ‘pleasure seeker’, and this collection invites you to explore that further. Made for those that take their scent seriously, Hedonist is all about seduction and gratification. Each perfume has been made to inspire your senses, and attract the opposite sex.
5. Initio Magnetics
What’s special about the collection?
The Magnetic Blends are best when layered. Each alluring aroma not only boosts longevity, but also adds dimension and intensity to fragrances – they’re magical and essential for exploring alongside any Initio fragrance.
You can choose from musk, ambergris and frankincense to empower your favourite scent.
Chelsey, Escentual Beauty Editor
With eighteen years immersed in the beauty world, from the shop floor to the present. Chelsey has cultivated a deep understanding of fragrance and its power. She leverages this experience to guide you, offering tailored advice and product insight to help you discover the perfect scent and achieve your personal fragrance goals
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What is Initio Perfume?
Initio is a modern niche fragrance brand founded in 2009. They are known for their powerful, long-lasting scents that combine traditional perfumery with modern science, often focusing on the use of pheromones and high-quality raw materials to create a unique sensory experience.
Which Initio perfume is the most popular?
Initio Oud for Greatness is widely considered the brand's most popular and iconic fragrance. Its powerful blend of oud, saffron, and patchouli has made it a global bestseller and a signature scent for many.
Are Initio perfumes long-lasting?
Yes, Initio fragrances are well-known for their exceptional longevity and sillage. They are often concentrated as Eau de Parfum or Extrait de Parfum, and their carefully selected raw ingredients, like oud and hedione, ensure they last on the skin for many hours.
What is the difference between Initio's collections?
Initio groups its fragrances into distinct collections based on their core concept. For example, The Black Gold Project focuses on opulent oud scents, while The Carnals explores seductive blends with a high concentration of hedione HC. The Absolutes are pure, animalic notes meant for layering to intensify other fragrances.
Where can I buy Initio perfume?
Initio fragrances are available from Escentual.com
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