The Best Selling Beauty Launches Of 2023

Best Selling New Beauty Launches Of 2023

Buckle up; we’re about to take you on a trip through the best of the beauty landscape in 2023! As we bid farewell to the year, it’s time to reflect on the most coveted beauty launches that have graced our virtual shelves; from an innovative hydrating serum to blurring CC Cream for the body, designer lemony perfumes, there’s so much to love in this 2023 bestsellers edit.

Want to know more? Keep reading to explore the trendsetting products that captured the hearts of beauty fans worldwide last year…

1. January: Avene Hydrance Boost Serum

Avene Hydrance Boost Concentrated Hydrating Serum

January 2023 bestselling new beauty release was the Avene Hydrance Serum; it boosts skin hydration by an impressive 132% for 48 hours. Its refreshing jelly-like texture absorbs into the skin quickly, strengthening and restoring the skin. With 98% natural-origin ingredients, including 2% vitamin B3, it prevents dehydration and plumps.

Shop Now

2. February: Clarins Hydra-Essentiel Range

Clarins Hydra-Essentiel <HA²>

Clarins is no stranger to our bestsellers list! With three top spots being held by their launches in 2023. For February, the Clarins Hydra-Essentiel proved most popular, with its ultra-hydrating line outselling the rest of its competitors.

The Hydra-Essentiel range is designed especially for dehydrated skin types. And with a promise of plumper skin in 60 seconds, it’s no wonder this line is a best-seller. Each formula plumps and illuminates the skin; choose from an eye cream, serum, or night cream to moisturisers with varied richness, plus SPF versions.

Shop Now

3. March: Thierry Mugler Angel Elixir

Thierry Mugler Angel Elixir Eau de Parfum Refillable Spray

Thierry Mugler’s Angel, the pioneering gourmand perfume, broke ground as the first of its kind. Angel Elixir is a unique release 30 years later, boasting a sweet, warm, and sensual blend of amber and vanilla notes.

Shop Now

4. April: The Ordinary Aloe 2% + NAG 2% Solution

The Ordinary Aloe 2% + NAG 2% Solution 30ml

The Ordinary Aloe 2% + NAG 2% Solution took April’s top spot, catering to blemish-prone skin concerned about post-acne marks. Skincare lovers love its water-based formula, which enhances skin texture, reduces redness, and boosts hydration.

Shop Now

5. May: Erborian CC Body Cream

Erborian CC Body Perfecting Tinted Body Cream 120ml

The CC Body Perfecting Tinted Body Cream became a favourite among Erborian CC Creme enthusiasts in May. It delivers the same skin-perfecting benefits, but this time for the body. Like the CC Creme, it adapts from white to match your skin’s tone upon application. It effectively conceals pigmentation, age spots, and veins, resulting in a flawless and radiant appearance.

Shop Now

6. June: Jean Paul Gaultier Le Male Elixir

Jean Paul Gaultier Le Male Elixir Parfum Spray

In June 2023, the standout beauty launch was Jean Paul Gaultier’s Le Male Elixir Parfum. Fragrance fans swiftly added this latest addition to the basket, and it’s no surprise it took the top spot with its more-ish captivating aromatic wood fragrance with a touch of fiery amber.

Shop Now

7. July: Clarins Cryo-Flash Cream Mask

Clarins Cryo-Flash Cream Mask 75ml

Claiming the top spot for July was the Clarins Cryo Face Mask. It provides an instant, radiant glow while lifting and tightening your complexion within 10 minutes. Its clever formula promotes collagen synthesis, revealing smooth, tight, revitalised skin. The cooling sensation of the blue formula lowers skin temperature by four degrees, promoting rapid skin renewal for immediate firming results.

Shop Now

8. August: Clarins Lipstick Joli Rouge

Clarins Lipstick Joli Rouge

The launch of Joli Rouge lipstick dominated August. The refill and case are a more environmentally conscious option than your regular lipstick. And, of course, the lipstick delivers a lick of bold colour in shine and satin finish, and as it’s Clarins, it smooths and hydrates lips thanks to a cocktail of nourishing skincare ingredients.

The most popular shades are the Joli Rouge Gold Case, Joli Rouge shade Soft Berry 705 and Raspberry 723.

Shop Now

9. September: Tom Ford Cafe Rose

Tom Ford Cafe Rose Eau de Parfum Spray

Tom Ford’s Cafe Rose was September’s most popular new release. A reimagined 2012 release, Cafe Rose is a rose you’ve never experienced before; it blends fresh Turkish and Bulgarian roses and adds a subtle hint of spicy and sensual cardamom.

Shop Now

10. October: Dolce & Gabbana Devotion

Dolce & Gabbana Devotion Eau de Parfum Spray

October’s best-seller was Dolce & Gabbana Devotion Eau de Parfum. Created by perfumer Olivier Cresp, its balmy, sweet, and lemony scent is equally citrus and sexy: a sensual floral with tones of smooth vanilla lifted by energising citrus.

Shop Now

11. November: Eucerin’s Anti-Pigment Body Cream

Eucerin Anti-Pigment Targeted Areas Body Cream 200ml

Eucerin’s Anti-Pigment Body Cream was November’s number-one launch. Given the success of the Eucerin Anti-Pigment line for facial pigmentation, it’s no surprise that the body cream follows suit. Like the rest of the range, it incorporates Eucerin’s patented thiamidol, a clinically proven ingredient to reduce melanin production, which is the root cause of pigmentation. What’s more, the cream gently smooths, exfoliates and rejuvenates with lactic acid and dexpanthenol.

Shop Now

Discover more:

7 Best-Selling New Beauty Launches From October

10 Best-Selling New Beauty Launches From September

Back to blog