Best New Beauty Launches April 2025
Our best-sellers list highlights a clear trend: conscious indulgence.
This month, you're loving high-performing, luxurious sun protection and embracing the allure of blockbuster new fragrances.
Multi-tasking heroes, innovative SPF formulations, and bold scents from Parfums de Marly, Caudalie, and YSL are leading the charge, proving that efficacy and experience go hand-in-hand. Let's discover the list...
1. Best Cleanser
Why is Bioderma Sensibio AR+ Micellar Water Escentual?
- This product stands out as the 1st* dermatological micellar gel with a focus on tackling redness and soothing the skin right from the cleansing stage.
- If you struggle with redness, sensitivity, or rosacea, this micellar gel is tailored for you. You'll appreciate how it gently cleanses without aggravating your skin.
- The bubbly gel texture feels soothing and refreshing. It's designed to bring balance and comfort to your skincare routine, reducing discomfort and promoting a clearer, calmer complexion.
2. Best Face SPF
Why is Avene Ultra Fluid Invisible SPF50 Escentual?
- This SPF offers a high level of daily defense against UVB, UVA, and HEV blue light to prevent photoaging. It stands out by delivering high protection with an ultra-light texture.
- If you prioritise high sun protection but dislike the heavy feel of traditional sunscreens, this product is tailored for you.
- You'll appreciate its water-like texture and imperceptible finish, making it an excellent base for makeup.
- If you have sensitive skin, the high-tolerance, fragrance-free formula will also appeal to you.
3. Best Serum For Sensitive Skin
Why is Pharmaceris A Intensive Serum Escentual?
- This serum is formulated to provide multi-level, deep, and intense hydration, lasting up to 11 hours.
- If your skin craves intense hydration, or if you struggle with sensitivity, dryness, or irritation, this serum is designed to bring relief and comfort.
- You'll appreciate its ability to soothe, hydrate, and strengthen the skin's barrier, while also offering anti-ageing benefits.
- It's also well-suited for those with hypersensitive skin.
4. Best Discovery Set
Why is Tom Ford Discover Set Escentual?
- This perfume discovery set is the easy way to experience the diverse and luxurious world of Tom Ford fragrances.
- Perfect for anyone who appreciates high-quality scents and enjoys exploring different olfactory profiles to match their mood, occasion, or personal style.
- The travel-friendly sizes make it ideal for those on the go or for anyone hesitant to commit to a full-sized bottle before finding their perfect match.
5. Best Serum For Glowy Skin
Why is The Ordinary Radiance Serum Escentual?
- Think of this serum as a daily shield for your skin, working tirelessly to neutralise the harmful effects of the world around you.
- It’s like having a dedicated team of protectors fighting off dullness and those unwelcome signs of premature ageing, all while giving your skin a healthy, luminous glow.
6. Best Female Fragrance
Why is Parfums de Marly Valaya Exclusif Escentual?
- Imagine a soft embrace of creamy almond and delicate white petals, warmed by the gentle touch of sandalwood and a hint of comforting vanilla.
- Valaya Exclusif seems to be the kind of fragrance that makes you feel effortlessly chic and beautifully put-together, without being overpowering.
7. Best Lip Product
Why is YSL Loveshine Lip Oil Escentual?
- Imagine swiping on a gloss that not only gives you that coveted juicy shine but also feels incredibly comfortable and keeps your lips feeling soft and hydrated all day.
- The subtle plumping effect adds a little extra oomph, making your pout look irresistibly full and kissable.
- Feels like a nourishing oil, looks like a high-shine gloss, and subtly plumps for a perfect pout.
Star shade is 2 - Lucky Moonstone.
8. Best Male Fragrance
Why is Giorgio Armani Acqua di Gio Elixir Escentual?
- Imagine the invigorating spray of a sea breeze meeting the soft, almost suede-like touch of leather, all underscored by the powdery sweetness of violet.
- Acqua di Giò Elixir is a scent that is both refreshing and grounding; familiar and intrugingly different.
9. Best Body SPF
Why is Nuxe Gold Tanning Oil Escentual?
- Imagine basking in the sun, your skin not only protected but also shimmering with a delicate golden glow.
- This SPF oil promises to give you sun-kissed radiance while ensuring your skin is shielded from harmful rays and feels beautifully moisturised.
- The holiday scent is also delightful!
10. Best Tanning Drops
Why are the Caudalie Tan Drops Escentual?
- Imagine effortlessly adding a few drops to your favourite moisturiser and gradually developing a beautiful, natural-looking tan that feels comfortable and hydrating on your skin.
- These drops promise to give you that healthy, sun-kissed radiance without any streaks or harsh chemicals, making it a safe way to glow.