Best New Beauty Launches April 2025

bestselling new beauty launches for april 2025
Chelsey Edmunds Escentual Author

Chelsey, Escentual Beauty Editor

With over 18 years of working in the beauty industry, I'm here to bring that experience directly to you, offering expert advice to achieve your personal beauty goals.

Our best-sellers list highlights a clear trend: conscious indulgence.

This month, you're loving high-performing, luxurious sun protection and embracing the allure of blockbuster new fragrances.

Multi-tasking heroes, innovative SPF formulations, and bold scents from Parfums de Marly, Caudalie, and YSL are leading the charge, proving that efficacy and experience go hand-in-hand. Let's discover the list...

1. Best Cleanser

Why is Bioderma Sensibio AR+ Micellar Water Escentual?

  • This product stands out as the 1st* dermatological micellar gel with a focus on tackling redness and soothing the skin right from the cleansing stage.
  • If you struggle with redness, sensitivity, or rosacea, this micellar gel is tailored for you. You'll appreciate how it gently cleanses without aggravating your skin.
  • The bubbly gel texture feels soothing and refreshing. It's designed to bring balance and comfort to your skincare routine, reducing discomfort and promoting a clearer, calmer complexion.

2. Best Face SPF

Why is Avene Ultra Fluid Invisible SPF50 Escentual?

  • This SPF offers a high level of daily defense against UVB, UVA, and HEV blue light to prevent photoaging. It stands out by delivering high protection with an ultra-light texture.
  • If you prioritise high sun protection but dislike the heavy feel of traditional sunscreens, this product is tailored for you.
  • You'll appreciate its water-like texture and imperceptible finish, making it an excellent base for makeup.
  • If you have sensitive skin, the high-tolerance, fragrance-free formula will also appeal to you.

3. Best Serum For Sensitive Skin

Why is Pharmaceris A Intensive Serum Escentual?

  • This serum is formulated to provide multi-level, deep, and intense hydration, lasting up to 11 hours.
  • If your skin craves intense hydration, or if you struggle with sensitivity, dryness, or irritation, this serum is designed to bring relief and comfort.
  • You'll appreciate its ability to soothe, hydrate, and strengthen the skin's barrier, while also offering anti-ageing benefits.
  • It's also well-suited for those with hypersensitive skin.

4. Best Discovery Set

Why is Tom Ford Discover Set Escentual?

  • This perfume discovery set is the easy way to experience the diverse and luxurious world of Tom Ford fragrances.
  • Perfect for anyone who appreciates high-quality scents and enjoys exploring different olfactory profiles to match their mood, occasion, or personal style.
  • The travel-friendly sizes make it ideal for those on the go or for anyone hesitant to commit to a full-sized bottle before finding their perfect match.

5. Best Serum For Glowy Skin

Why is The Ordinary Radiance Serum Escentual?

  • Think of this serum as a daily shield for your skin, working tirelessly to neutralise the harmful effects of the world around you.
  • It’s like having a dedicated team of protectors fighting off dullness and those unwelcome signs of premature ageing, all while giving your skin a healthy, luminous glow.

6. Best Female Fragrance

Why is Parfums de Marly Valaya Exclusif Escentual?

  • Imagine a soft embrace of creamy almond and delicate white petals, warmed by the gentle touch of sandalwood and a hint of comforting vanilla.
  • Valaya Exclusif seems to be the kind of fragrance that makes you feel effortlessly chic and beautifully put-together, without being overpowering.

7. Best Lip Product

Why is YSL Loveshine Lip Oil Escentual?

  • Imagine swiping on a gloss that not only gives you that coveted juicy shine but also feels incredibly comfortable and keeps your lips feeling soft and hydrated all day.
  • The subtle plumping effect adds a little extra oomph, making your pout look irresistibly full and kissable.
  • Feels like a nourishing oil, looks like a high-shine gloss, and subtly plumps for a perfect pout.

Star shade is 2 - Lucky Moonstone.

8. Best Male Fragrance

Why is Giorgio Armani Acqua di Gio Elixir Escentual?

  • Imagine the invigorating spray of a sea breeze meeting the soft, almost suede-like touch of leather, all underscored by the powdery sweetness of violet.
  • Acqua di Giò Elixir is a scent that is both refreshing and grounding; familiar and intrugingly different.

9. Best Body SPF

Why is Nuxe Gold Tanning Oil Escentual?

  • Imagine basking in the sun, your skin not only protected but also shimmering with a delicate golden glow.
  • This SPF oil promises to give you sun-kissed radiance while ensuring your skin is shielded from harmful rays and feels beautifully moisturised.
  • The holiday scent is also delightful!

10. Best Tanning Drops

Why are the Caudalie Tan Drops Escentual?

  • Imagine effortlessly adding a few drops to your favourite moisturiser and gradually developing a beautiful, natural-looking tan that feels comfortable and hydrating on your skin.
  • These drops promise to give you that healthy, sun-kissed radiance without any streaks or harsh chemicals, making it a safe way to glow.
Back to blog