Escentual Loves: French Pharmacy, Beauty Trends & Haute Couture
Beauty and fashion lovers, we’ve created a round-up of the most noteworthy news stories in the industry that we think will pique your interest. For this month’s edition of Escentual Loves, we’ll highlight everything from the most incredible runway shows from Paris Haute Couture Week and TikTok beauty trends to the brands in our portfolio making waves with their do-good campaigns. Keep reading to find out more…
Escentual
#SunPoverty
Our #SunPoverty campaign has taken centre stage since May. As a business, we’ve made it our sole mission to donate as many SPFs to children in need as possible. Our goal for this year has been to donate 20,000 sunscreens, and you can help us reach this target by simply buying an Escentual, Shiseido or Clarins‘s SPF.
French Pharmacy
Our quarterly French Pharmacy promotion is back for another month, where you’ll be able to get up to ⅓ off your favourite brands until July 31st. Choose from your favourite brands like La Roche-Posay, Decleor, Klorane, Eucerin, Avene, and many more…
Escentual Best-Sellers From June
We announced our best-selling new beauty launches on site in June, so if you’re looking for inspiration on the best new launches to try, give our blog post a quick read…
National Lip Stick Day Is Coming…
You’ll want to keep the 29th of July free in your calendar because National Lip Stick Day will be massive on Escentual. From promotions to insane prizes, there are lots to look forward to on Escentual. Keep your eyes peeled on our website, email and social platforms for exciting offers and competition for #NationalLipstickDay.
Summer TikTok Beauty Trends
Latte Makeup
@escentual These are the best beauty products for creating latte makeup! 😍☕️ #lattemakeupeyes #lattemakeup #lattemakeupforblueeyes #lattemakeupforbrowneyea #lattemakeuptutorial #lattemakeuppaleskin ♬ Peace – Official Sound Studio
Latte makeup is the latest trend to blow up on TikTok. To create this bronze goddess look, you must use only brown, nude and beige tones. Take a look at our full edit to find out more…
Blueberry Milk Nails
@heygreatnails 🫐🥛✨🧊 Okay, so everyone’s obsessed with blueberry milk nails right now, and I got inspired to use a milky blue color too! I had to add some glaze though ✨ How cute these turned out, I can’t even handle it 🥹 *all products are linked on my amzn in the bio #nails #nailart #summernails #bluenails #blueberrymilknails ♬ Popular – Music from the HBO Original Series – The Weeknd & Madonna
Blueberry milk is the nail trend started by Sofia Richie and Dua Lipa. The light blue shade is the colour to ask your tech to go hard with single-colour designs or do a more low-key nod to this summer’s signature nail colour with a French manicure.
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Soft Matte Cloud Skin
@courtneyhartmakeup Replying to @Lorraine Thomas cloud skin is a very soft matte. It is very wearable and works well for most skin types and ages. #cloudskintutorial #cloudskin #mattemakeup #greenscreen ♬ original sound – Courtney Hart
Cloud skin isn’t going anywhere; it’s here for summer! We’ve moved away from the glowy, glaze doughnut glass skin looks we had a few years ago, and now it’s all about that soft, diffused matte finish. Hydrating products and adding a subtle matte formula is the key to achieving this.
Fragrance Pheromones
@marissamisick Took one for the girls 💕of tiktok #pureinstinct #dating #girltiktok #girltiktokvideo #girlyatalk ♬ original sound – marissa misick
TikTok has blown up with Fragrance Pheromones. Pheromones are natural scents that initiate arousal and attract a sexual partner. However, this isn’t unheard of in perfume formulation; we already stock aphrodisiac fragrances on Escentual, like Initio Absolute Aphrodisiac. Would you try one?
Barbiecore
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For the keen Escentual Loves reader, you’ll know that we featured Barbiecore in October 2022, and it’s only increased since then. Although we can’t say, the movie is what we’re most interested in. We’ve been taken by the fashion and beauty movement surrounding the launch. Think pink; we’ve been on this train since PP Pink and colour of the year, Viva magenta, whichever angle you come from, there’s no denying pink is the season’s colour.
Runway Moments: Couture Fashion Week
Viktor & Rolf
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Viktor and Rolf‘s walk Paris Haute Couture show with a provocative array of designs, which features male figures clung to models, 3D statements stitched into their clothes and the house’s iconic bow motif.
Valentino
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Valentino featured their Un Château’ show which balanced signs of status and democracy, showing the simplicity of clean cuts with the extravagance of chandelier earrings and gargantuan jewels.
Giorgio Armani Privé
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Giorgio Armani was a show of carnal beauty. The Haute Couture show was a show of seductive reds inspired by the bloom of a romantic rose and inspired the period when Art Deco became popular in China and Japan in the 1920s and 1930s.
Schiaparelli
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Schiaparelli created an extraordinary surrealist interpretation of a woman’s capsule wardrobe. Taking inspiration from surrealist visionaries like Salvador Dalí and Lucian Freud to play on exaggerated traditional shapes and cuts.
Vida Glow
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Australian beauty brand Vida Glow is making tremendous strides in female health research tha