'˜'The Benefit they're Real! Magnet Mascara is a force to be reckoned with; the extender brush has a magnetically charged core, which pulls the magnetic mineral-enriched formula up and out to create lashes that mimic the results of a lash lift."- Ceryn, Escentual Beauty Team

Why you'll love Benefit they're Real Magnet Mascara:

• Magnetic mineral-enriched formula lengthens lashes by 40%.
• Extender brush has a magnetically charged core that draws lashes up and out.
• Zig zag bristles fan out, separate and define eye lashes.
• Lightweight, flexible formula holds lashes in place for up to 36 hours.
• Won't smudge or flake.

Why it's Escentual:

We launch a lot of mascaras at Escentual, but we've never seen anything like this before. they're Real! Magnet Mascara is forging the way for a new era of lashes! They're long, lifted and long-lasting thanks to an innovative magnetically charged brush and formula, which mimics the results of an LVL lash lift or an expensive eyelash curler. We're not surprised Benefit is behind this launch, they're the UK's number 1 premium mascara brand after all!

The best way to use it:

Wiggle the brush from the root of your lashes to the tips. Allow for a few seconds of drying time, and apply another coat if desired.

Tip: Swirl your brush instead of pumping it; this will limit the amount of air in the tube and improve the longevity of your product.