10 Fragrance Experts Everyone Should Follow

10 Fragrance Experts Everyone Should Follow

We know that finding a new fragrance online can be a challenge; in fact, 44% of adults found that not being able to smell a perfume delayed their new purchase. Well, I’m here to help! At Escentual, we have over 1000 detailed and personal fragrance reviews to assist your journey. And if they’re not cutting it, the fragrance community on social media offer ever-growing fragrance advice, reviews and testimonials. Not sure where to start? Here are the top ten fragrance experts we’re following right now on Instagram and TikTok…


1. Thomas

@makingscentsmakesense

Thomas has a special place in our hearts because he was our fragrance expert for many years. No one explains scents quite like him (and he's won countless awards for it)! As his Instagram handle suggests, he has a knack for explaining all things perfume in a way everyone can understand, which ultimately makes you want to buy everything he recommends. 

2. Josephine

@jusderose

Josephine has a perfume collection that will make all scent lovers weak at the knees. And her fragrance knowledge is just as vast! Josephine has built a loyal following of over half a million people, sharing perfume reviews, recommendations, and our favourite: her fragrance OOTD's.

3. Mowaninuwuraola

@mowasmellsgood

If you're looking for a group of like-minded fragrance enthusiasts to chat all things scent to Mowa's created the perfect community. Join conversations discussing trending perfumes, and you can even join her Sip & Sniff events. 

4. Haydn

@yousmellgreatwhatisit

Haydn is an award-winning fragrance writer, presenter and podcaster. On his podcast, Man in the Mirror, he covers self-care, self-image, and of course all things scent!



5. Sophie

@sokilondon

Sophie is a fragrance content creator turned Perfumer! Not only does she share her thoughts on new launches and breakdown ranges, but Sophie takes her audience along the journey of how she became a perfumer and how she created her own fragrances. 

6. Clemence

@clemenceccfragrance

Fragrance Expert Clemence is a luxury perfume trainer, so it’s safe to say that she knows a thing or two about fragrance. If you’re looking for glamour and elegance, you’ll love Clemence’s Instagram feed, which reviews niche and popular perfumes. She perfectly blends fashion and fragrance for a chic, Parisian feel. Over on Youtube, she provides popular masterclasses perfect for beginners diving into the enchanting world of fragrance.

7. Nat

@thefragrancecollectiveuk

Want to hear about scent every day? Nat posts new content daily so you can get your fragrance fix. From the latest launches to helpful round-ups, he'll help you find your signature scent. 

8. Sarah

@alltheperfume

Perfumes are about far more than the bottles, but it's nice to appreciate them, right? That's why we love Sarah's content - her feed is a treasure trove of beautiful bottles, reviews, and recommendations. 

9. Ryan

@niche_reviews

If you have a thing for luxury and don't want to smell like everyone else, Ryan is your go-to! He is documenting his fragrance journey, and love of niche perfumery one exquisite scent at a time. 

10. Alexander

@amorvivirlavida

Product Photographer Alexander has you covered if you’re looking for an aesthetically pleasing feed that will ignite your love for fragrance. Delight your eyes with stunning flat lays of his collection or individual moments of each designer perfume and home fragrance. Although he doesn’t say much, his beautiful pictures speak for themselves.

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