{"product_id":"percy-reed-smoothing-blow-dry-cream","title":"Percy \u0026 Reed Smoothing Blow Dry Cream","description":"\u003cp\u003e\u003cem\u003estyling cream\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eDoes-it-all styling cream is a salon blow dry bottled. This heat-activated, pre-blow dry cream nourishes, controls, and improves manageability, smoothing and sealing strands, whilst holding styles in shape. Ideal for dry, frizzy or damaged hair.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSMOOTHING\u003c\/b\u003e: Conditioning ingredients, including sunflower seed extract and camellia seed oil, tame unruly hair and conceal flaws for a beautiful, salon style blow dry.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eANTI-FRIZZ\u003c\/strong\u003e: Laboratory proven to shield hair from frizz and humidity for up to 72 hours, this hair tamer keeps locks sleek, silky and well-behaved.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROTECTION\u003c\/strong\u003e: Expert ingredients give heat protection, as well as defending hair from UV damage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis styler is infused with one of our signature scents, \u003c\/span\u003e\u003cem\u003eA Walk with Nature\u003c\/em\u003e\u003cspan\u003e. This uplifting, floral fragrance evokes the scent of the British Countryside in bloom, with citrus top notes, floral heart notes and a musky base.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW TO USE \u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply this heat-activated blow dry cream to freshly washed, towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eTake 1-2 pea sized amounts of Blow Dry Cream and warm between your palms.\u003c\/li\u003e\n\u003cli\u003eApply to your hair using your fingers and to work the cream through from mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eComb through from roots to tips and then blow dry as normal.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Percy \u0026 Reed","offers":[{"title":"100ml","offer_id":56886915236164,"sku":"percyreed018","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Percy_ReedSmoothingBlowDryCream-100ml100ml.png?v=1784212087","url":"https:\/\/escentual.com\/products\/percy-reed-smoothing-blow-dry-cream","provider":"Escentual","version":"1.0","type":"link"}