{"title":"Shea Moisture","description":"\u003cp\u003eExperience the power of Fair Trade Raw Shea Butter with Shea Moisture. Their clean, cruelty-free hair collections combine natural oils and botanicals to intensely hydrate, repair and define curly, coily and dry hair.\u003c\/p\u003e","products":[{"product_id":"shea-moisture-coconut-hibiscus-conditioner","title":"Shea Moisture Coconut \u0026 Hibiscus Conditioner","description":"\u003cp\u003e\u003cem\u003e\"The Shea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Style Conditioner is a dream come true for thick, curly hair! It melts through stubborn tangles while wrapping every wave and curl in a rich, weightless moisture veil that leaves curls defined, bouncy, and completely frizz-free.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Style Conditioner:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA rich, hydrating daily conditioner specifically formulated to restore shine, slip, and definition to thick, curly hair (Types 3 and 4).\u003c\/li\u003e\n\u003cli\u003eEnriched with Fair Trade Organic Shea Butter to deeply nourish and lock in essential moisture across the hair shaft.\u003c\/li\u003e\n\u003cli\u003eInfused with Coconut Oil to protect hair strands while reducing breakage and enhancing natural elasticity.\u003c\/li\u003e\n\u003cli\u003eBlended with Hibiscus Flower Extract to improve hair softness and add a radiant, healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eContains Silk Protein to smooth coarse hair cuticles for an effortless detangling experience and frizz control.\u003c\/li\u003e\n\u003cli\u003eCruelty-free formula made without sulfates, parabens, phthalates, mineral oil, or petrolatum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Style Conditioner Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Style Conditioner features a lush, creamy texture that coats hair strands with luxurious slip. It glides through wet hair effortlessly, allowing fingers or a wide-tooth comb to untangle knots with zero tension or snagging. As it works, it leaves hair feeling intensely softened, thoroughly hydrated, and enveloped in a warm, tropical coconut and blooming hibiscus aroma.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Thick, curly, coily, and wavy hair (Ideal for 3A to 4C curl patterns).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Fair Trade Shea Butter, Coconut Oil, Hibiscus Flower Extract, Silk Protein, Neem Oil.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Creamy Hydrating Rinse-Out Conditioner.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Dryness, frizz, stubborn tangles, lack of curl definition, and dullness.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eCurly hair naturally struggles to distribute scalp sebum evenly down the hair shaft, leading to dry ends, loss of pattern definition, and stubborn frizz. Shea Moisture addresses these challenges using a time-tested blend of natural oils and plant-derived proteins designed to fortify and define natural texture.\u003c\/p\u003e\n\u003cp\u003eBy pairing deeply penetrating Coconut Oil with Silk Protein, this conditioner balances internal moisture with external cuticle smoothing. It transforms unruly, dry curls into soft, springy, and manageable locks without weighing down your natural volume, making wash day a smooth and rewarding experience.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following hair care application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply generously to clean, wet hair after shampooing, focusing from mid-lengths down to the ends.\u003c\/li\u003e\n\u003cli\u003eWork the conditioner through hair using your fingers or a wide-tooth comb to gently detangle and evenly distribute the product.\u003c\/li\u003e\n\u003cli\u003eLeave on for 3 to 5 minutes to allow the rich plant oils and silk proteins to deeply penetrate the hair cuticles.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool or lukewarm water to help seal the hair cuticle, lock in moisture, and boost natural shine.\u003c\/li\u003e\n\u003cli\u003eFor best results and ultimate curl definition, follow with the Shea Moisture Coconut \u0026amp; Hibiscus Curl Enhancing Smoothie or Curl \u0026amp; Style Milk.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"384ml","offer_id":57465539526980,"sku":"sheamoisture001","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Coconut_Hibiscus_Conditioner_384ml.png?v=1792588556"},{"product_id":"shea-moisture-coconut-hibiscus-styling-milk","title":"Shea Moisture Coconut \u0026 Hibiscus Styling Milk","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Style Milk is daily leave-in hydration at its finest! Designed specifically for thick, wavy, and curly textures, this lightweight lotion detangles, defines, and tames frizz while leaving hair touchably soft and super shiny.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Style Milk:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA nutrient-rich leave-in styling cream that hydrates, detangles, and defines thick, curly hair.\u003c\/li\u003e\n\u003cli\u003eEnriched with Coconut Oil to deeply moisturise, protect hair strands, and reduce friction and breakage.\u003c\/li\u003e\n\u003cli\u003eInfused with Silk Protein to smooth the hair shaft, control stubborn frizz, and impart a silky sheen.\u003c\/li\u003e\n\u003cli\u003eBlended with Neem Oil to add natural shine while restoring elasticity and vitality to dull curls.\u003c\/li\u003e\n\u003cli\u003eLightweight leave-in milk formula that defines natural curl patterns without leaving a heavy, sticky, or greasy residue.\u003c\/li\u003e\n\u003cli\u003eFormulated without silicones, sulfates, parabens, phthalates, mineral oil, or petrolatum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Style Milk Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Style Milk features a silky, fluid lotion texture that coats damp hair evenly without feeling thick or heavy. It offers instant slip that lets fingers or wide-tooth combs glide through tangles with ease. Hair dries down soft, defined, and bouncy with a healthy sheen, surrounded by a warm, tropical coconut and sweet hibiscus fragrance.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Ideal for thick, wavy, curly, and coily hair types (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Coconut Oil, Silk Protein, Neem Seed Oil, Fair Trade Shea Butter.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Hydrating Leave-In Styling Milk Lotion.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Dryness, frizz, unruly volume, lack of curl definition, and dullness.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eThick, curly hair requires the right balance of oil and hydration to maintain curl structure and keep frizz at bay. Shea Moisture's Coconut \u0026amp; Hibiscus Curl \u0026amp; Style Milk provides the ideal daily moisture boost by blending coconut oil's penetrating lipids with smooth silk proteins.\u003c\/p\u003e\n\u003cp\u003eInstead of weighing down natural coils like heavy waxes or silicones can, this breathable leave-in milk conditions the hair matrix from within while smoothing open cuticle scales on the surface. It functions as a versatile daily styling base, restoring elasticity, soft movement, and natural radiance wash after wash.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following leave-in styling tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply as a leave-in moisturiser to clean, damp, or towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eDispense a small to moderate amount into your palms, rub together, and distribute evenly from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eUse your fingers or a wide-tooth comb to ensure thorough coverage and encourage natural curl formation.\u003c\/li\u003e\n\u003cli\u003eDo not rinse out; follow with your favourite curl gel or smoothie for extra hold if desired.\u003c\/li\u003e\n\u003cli\u003eApply a tiny drop to dry ends between wash days to reactivate moisture and tame flyaways.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"237ml","offer_id":57465567707460,"sku":"sheamoisture002","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/SheaMoistureCoconut_HibiscusStylingMilk237ml_7f9478b7-c347-4352-934b-2cd0a3737135.png?v=1792589790"},{"product_id":"shea-moisture-coconut-hibiscus-shampoo","title":"Shea Moisture Coconut \u0026 Hibiscus Shampoo","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Shine Shampoo is a sulfate-free holy grail for thick, curly hair! It gently cleanses away impurities while defining curls, taming stubborn frizz, and restoring a healthy, radiant shine.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Coconut \u0026amp; Hibiscus Shampoo:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA gentle, sulfate-free cleanser specifically formulated to hydrate, define, and enhance natural curls and waves.\u003c\/li\u003e\n\u003cli\u003eEnriched with Coconut Oil to moisturize and protect hair strands while reducing friction and breakage.\u003c\/li\u003e\n\u003cli\u003eInfused with Hibiscus Flower Extract to improve hair elasticity, reduce split ends, and boost natural shine.\u003c\/li\u003e\n\u003cli\u003eBlended with Silk Protein to smooth the hair shaft, leaving curls soft, silky, and easy to manage.\u003c\/li\u003e\n\u003cli\u003eContains Neem Oil to add a brilliant, healthy sheen while controlling frizz and flyaways.\u003c\/li\u003e\n\u003cli\u003eFormulated without sulfates, silicones, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Coconut \u0026amp; Hibiscus Shampoo Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Shine Shampoo features a rich, creamy liquid-gel texture that lathers gently over wet hair without stripping away essential natural oils. It glides through curls effortlessly, lifting build-up while leaving hair feeling clean, soft, and supple. Strands are left wrapped in an uplifting, tropical fragrance of sweet coconut and warm hibiscus.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Ideal for thick, wavy, curly, and coily hair types (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Coconut Oil, Hibiscus Flower Extract, Silk Protein, Neem Seed Oil, Fair Trade Shea Butter.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Hydrating \u0026amp; Defining Sulfate-Free Shampoo.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Frizz, dullness, lack of curl definition, dry strands, and unruly volume.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eThick, curly hair requires delicate cleansing that removes scalp build-up without stripping away the natural oils needed to maintain soft, bouncy curl patterns. Shea Moisture's Coconut \u0026amp; Hibiscus Curl \u0026amp; Shine Shampoo delivers effective purification alongside deep, lipid-replenishing hydration.\u003c\/p\u003e\n\u003cp\u003eBy pairing the deep moisturising properties of coconut oil with silk protein and vibrant hibiscus extract, this gentle formula smooths the outer cuticle layer while boosting bounce and shine. It provides the ideal wash day starting point for anyone looking to transform dry, frizzy curls into defined, touchably soft spirals.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following shampoo application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to completely wet hair and gently massage into the scalp and roots using your fingertips to form a light lather.\u003c\/li\u003e\n\u003cli\u003eSmooth the lather down through the lengths and ends of your hair without aggressively scrubbing to prevent tangling.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water until all product is completely washed out.\u003c\/li\u003e\n\u003cli\u003eRepeat the process if necessary for thick hair or after heavy product build-up.\u003c\/li\u003e\n\u003cli\u003eFollow with the Coconut \u0026amp; Hibiscus Curl \u0026amp; Shine Conditioner or Styling Milk to lock in moisture and define curls.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"384ml","offer_id":57465613517124,"sku":"sheamoisture003","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Coconut_Hibiscus_Shampoo_384ml_5a7dce19-5bbe-4d7c-b12a-f2185b3699d0.png?v=1792588376"},{"product_id":"shea-moisture-coconut-hibiscus-curl-enhancing-smoothie","title":"Shea Moisture Coconut \u0026 Hibiscus Curl Enhancing Smoothie","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Coconut \u0026amp; Hibiscus Curl Enhancing Smoothie is an iconic holy grail for defining thick, curly hair! Its rich, velvety cream blends deep moisture with soft hold to transform dry, frizzy strands into lush, bouncy, perfectly formed curls.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Coconut \u0026amp; Hibiscus Curl Enhancing Smoothie:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAn award-winning, rich styling cream designed to restore moisture, shine, and definition to thick curls and coils.\u003c\/li\u003e\n\u003cli\u003eEnriched with Coconut Oil to deeply hydrate, protect hair strands, and prevent breakage.\u003c\/li\u003e\n\u003cli\u003eInfused with Silk Protein to smooth the hair shaft, eliminate stubborn frizz, and impart a silky sheen.\u003c\/li\u003e\n\u003cli\u003eBlended with Neem Oil to add a brilliant natural shine while controlling flyaways and unruly volume.\u003c\/li\u003e\n\u003cli\u003eContains Organic Fair Trade Shea Butter to lock in vital long-lasting moisture without leaving a crunchy cast.\u003c\/li\u003e\n\u003cli\u003eFormulated without silicones, sulfates, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Coconut \u0026amp; Hibiscus Curl Enhancing Smoothie Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Coconut \u0026amp; Hibiscus Curl Enhancing Smoothie features a rich, dense whipped-cream texture that melts smoothly between your palms. It glides through wet hair with luxurious slip, coating each curl bundle to group and define natural spirals effortlessly. Hair dries down soft, touchable, and deeply hydrated with zero crunch or flaking, wrapped in a warm, tropical coconut and sweet hibiscus scent.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Ideal for thick, wavy, curly, and coily hair types (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Coconut Oil, Silk Protein, Neem Seed Oil, Fair Trade Shea Butter.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Rich Moisture-Defining Styling Cream.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Frizz, dryness, lack of curl definition, unruly volume, and dullness.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eThick, high-porosity or coarse curly hair often struggles to retain moisture throughout the day, leading to unwanted frizz, loss of pattern, and volume expansion. Shea Moisture's Curl Enhancing Smoothie provides a thick, lipid-dense formula engineered specifically to solve this moisture drain.\u003c\/p\u003e\n\u003cp\u003eBy surrounding hair fibres with penetrating coconut oil and nutrient-dense neem oil, this rich styling cream seals open cuticles and encourages curl clump formation. It serves as the ultimate styling anchor for twist-outs, braid-outs, or wash-and-go routines, giving thick curls long-lasting definition, shine, and softness without crunch.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following smoothie application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSection clean, wet or damp hair and apply a small to moderate amount to each section, smoothing from roots to ends.\u003c\/li\u003e\n\u003cli\u003eWork the product through using your fingers or a wide-tooth comb to ensure even distribution and promote curl clumping.\u003c\/li\u003e\n\u003cli\u003eUse sparingly on finer hair textures to avoid weighing strands down; a little goes a very long way!\u003c\/li\u003e\n\u003cli\u003eFor protective styles, use as your primary styling cream for twist-outs, braid-outs, or bantu knots for maximum definition when you unravel.\u003c\/li\u003e\n\u003cli\u003ePair with the Coconut \u0026amp; Hibiscus Curl \u0026amp; Style Milk for a layered moisture boost, or follow with a gel for extra hold.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"326ml","offer_id":57465648283972,"sku":"sheamoisture004","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Coconut_Hibiscus_Curl_Enhancing_Smoothie_326ml.png?v=1792589334"},{"product_id":"shea-moisture-jamaican-black-castor-oil-conditioner","title":"Shea Moisture Jamaican Black Castor Oil Conditioner","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Jamaican Black Castor Oil Strengthen \u0026amp; Restore Conditioner is a deeply nourishing lifeline for weak, damaged hair! Its rich, velvety formula detangles effortlessly while repairing compromised strands to boost elasticity and prevent future breakage.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Jamaican Black Castor Oil Conditioner:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA strengthening, rinse-out conditioner designed to nourish, detangle, and restore moisture to dry, damaged, or chemically treated hair.\u003c\/li\u003e\n\u003cli\u003eInfused with Jamaican Black Castor Oil, packed with essential fatty acids to reinforce hair structure and reduce breakage and shedding.\u003c\/li\u003e\n\u003cli\u003eEnriched with Fair Trade Organic Shea Butter to deliver deep, long-lasting hydration and soften coarse textures.\u003c\/li\u003e\n\u003cli\u003eContains Apple Cider Vinegar to help clarify product build-up and balance the natural pH of the hair and scalp.\u003c\/li\u003e\n\u003cli\u003eBlended with Peppermint Oil to refresh and invigorate the scalp during your rinse.\u003c\/li\u003e\n\u003cli\u003eFormulated without sulfates, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Jamaican Black Castor Oil Conditioner Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Jamaican Black Castor Oil Conditioner features a rich, creamy lotion texture that coats hair strands with deep, cushiony moisture. It provides immediate slip, allowing fingers or wide-tooth combs to glide through knots and tangles without pulling or snapping delicate fibres. Once rinsed out, hair feels softer, stronger, and visibly more pliable with a subtle, warm vanilla-castor scent.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Ideal for natural, chemically processed, heat-styled, or colour-treated hair (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Jamaican Black Castor Oil, Fair Trade Shea Butter, Peppermint Oil, Apple Cider Vinegar.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Strengthening Rinse-Out Conditioner.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Hair breakage, weak or brittle strands, heat\/chemical damage, dryness, and tangles.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eHair that undergoes regular colouring, chemical processing, or frequent high-heat styling often loses its structural integrity, becoming porous, brittle, and prone to snapping. Shea Moisture's Jamaican Black Castor Oil Conditioner is an essential repair step after shampooing, restoring lipid balance and strengthening the hair shaft.\u003c\/p\u003e\n\u003cp\u003eBy pairing the nutrient-rich omega profile of Jamaican black castor oil with deeply conditioning shea butter, this rinse-out treatment seals moisture into the cuticle layer. It smooths rough scales, restores elasticity, and protects vulnerable ends, making it a staple rinse-out step for anyone rebuilding hair length and resilience.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following conditioner application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to clean, wet hair after shampooing, ideally following the Jamaican Black Castor Oil Shampoo.\u003c\/li\u003e\n\u003cli\u003eWork a generous amount through hair from roots to ends, paying extra attention to dry or damaged tips.\u003c\/li\u003e\n\u003cli\u003eGently detangle using your fingers or a wide-tooth comb starting from the ends and moving upward.\u003c\/li\u003e\n\u003cli\u003eLeave on for 3 to 5 minutes to allow the rich oils and shea butter to penetrate the hair fibre.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool to lukewarm water to help seal the cuticle and enhance natural shine.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"384ml","offer_id":57465662144836,"sku":"sheamoisture005","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Jamaican_Black_Castor_Oil_Conditioner_384ml.png?v=1792587744"},{"product_id":"shea-moisture-jamaican-black-castor-oil-shampoo","title":"Shea Moisture Jamaican Black Castor Oil Shampoo","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Jamaican Black Castor Oil Strengthen \u0026amp; Restore Shampoo is a clarifying hero for damaged, over-processed hair! It gently lifts build-up while nourishing hair follicles to encourage healthy growth and restore resilience.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Jamaican Black Castor Oil Shampoo:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA sulfate-free clarifying shampoo designed to cleanse hair and scalp while strengthening damaged or chemically processed strands.\u003c\/li\u003e\n\u003cli\u003eInfused with Jamaican Black Castor Oil, packed with omegas and essential fatty acids to support healthy hair growth and reduce breakage.\u003c\/li\u003e\n\u003cli\u003eEnriched with Peppermint Oil to stimulate the scalp, leaving a fresh, invigorating sensation during every wash.\u003c\/li\u003e\n\u003cli\u003eBlended with Organic Fair Trade Shea Butter to deeply hydrate and prevent hair from feeling stripped or straw-like.\u003c\/li\u003e\n\u003cli\u003eHelps balance scalp pH and remove product build-up from gels, sprays, and heavy styling creams.\u003c\/li\u003e\n\u003cli\u003eFormulated without sulfates, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Jamaican Black Castor Oil Shampoo Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Jamaican Black Castor Oil Shampoo features a smooth, medium-weight liquid texture with a warm, natural hue. It produces a gentle, creamy lather that coats the scalp and hair strands thoroughly without harsh stripping. Upon lathering, the subtle peppermint oil provides a refreshing, cooling scalp sensation, leaving hair feeling thoroughly cleansed, soft, and balanced, wrapped in a warm, sweet vanilla-castor scent.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Ideal for natural, chemically processed, heat-styled, or transitioning hair (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Jamaican Black Castor Oil, Peppermint Oil, Fair Trade Shea Butter, Apple Cider Vinegar.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Clarifying \u0026amp; Strengthening Sulfate-Free Shampoo.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Hair breakage, weak strands, product build-up, scalp dryness, and chemical\/heat damage.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eHair subjected to regular colour treatments, chemical straightening, or high-heat styling can easily become weak, porous, and prone to snapping. Shea Moisture's Jamaican Black Castor Oil Shampoo addresses both hair fibre integrity and scalp health simultaneously.\u003c\/p\u003e\n\u003cp\u003eBy incorporating nutrient-dense castor oil alongside apple cider vinegar, this formula purifies the hair follicle environment while reinforcing fragile strands from within. It delivers the thorough purifying power of a clarifying shampoo without stripping essential moisture, making it an indispensable wash day foundation for anyone rebuilding hair strength and length.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following shampoo application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to completely wet hair and work into a rich lather by gently massaging the scalp with your fingertips.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water, allowing the suds to cleanse down the lengths of your hair without friction.\u003c\/li\u003e\n\u003cli\u003eRepeat the wash step if you have heavy product build-up or use protective styles that haven't been washed in weeks.\u003c\/li\u003e\n\u003cli\u003eFollow immediately with a deep conditioner or masque such as the Jamaican Black Castor Oil Masque to restore moisture balance.\u003c\/li\u003e\n\u003cli\u003eUse weekly or bi-weekly as your clarifying wash day treatment to keep the scalp fresh and follicles clear.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"384ml","offer_id":57465677447492,"sku":"sheamoisture008","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Jamaican_Black_Castor_Oil_Shampoo_384ml_e99ea38a-0fdc-4b5c-bc18-0b43b3f86288.png?v=1792586567"},{"product_id":"shea-moisture-manuka-honey-mafura-oil-leave-in-conditioner","title":"Shea Moisture Manuka Honey \u0026 Mafura Oil Leave-In Conditioner","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Manuka Honey \u0026amp; Mafura Oil Leave-In Conditioner is the ultimate moisture boost for thirsty curls and coils! Its rich, velvety formula detangles instantly, locking in long-lasting hydration without weighing your hair down.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Manuka Honey \u0026amp; Mafura Oil Leave-In Conditioner:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA deeply restorative leave-in treatment engineered to intensely hydrate, soften, and detangle dry, brittle hair.\u003c\/li\u003e\n\u003cli\u003eEnriched with Fair Trade Shea Butter to lock in vital moisture and protect hair strands against breakage.\u003c\/li\u003e\n\u003cli\u003eInfused with Manuka Honey to act as a natural humectant, drawing moisture directly into the hair shaft.\u003c\/li\u003e\n\u003cli\u003eBlended with nutrient-dense Mafura Oil and Baobab Oil to restore shine, flexibility, and natural coil pattern.\u003c\/li\u003e\n\u003cli\u003eSmooths rough cuticles, tames stubborn frizz, and improves overall hair manageability during styling.\u003c\/li\u003e\n\u003cli\u003eFormulated without sulfates, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Manuka Honey \u0026amp; Mafura Oil Leave-In Conditioner Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Manuka Honey \u0026amp; Mafura Oil Leave-In Conditioner features a smooth, cushiony lotion-cream texture that glides effortlessly through wet or damp hair strands. It provides instant slip, allowing fingers or wide-tooth combs to melt through knots and tangles without tugging. Hair feels instantly softer, touchably conditioned, and deeply nourished, wrapped in a warm, sweet honey aroma.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Suitable for curly, coily, and dry or damaged hair types (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Manuka Honey, Mafura Oil, Baobab Oil, Organic Shea Butter.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Hydrating Leave-In Conditioner Cream.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Dryness, brittle texture, breakage, frizz, tangles, and lack of curl definition.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eHigh-porosity, textured, or over-processed hair often loses moisture rapidly, leading to chronic dryness, frizz, and unwanted breakage. Shea Moisture addresses this moisture gap with its high-potency Manuka Honey \u0026amp; Mafura Oil Leave-In Conditioner, designed to provide continuous, day-long hydration.\u003c\/p\u003e\n\u003cp\u003eBy combining honey's natural moisture-binding properties with the lipid-rich replenishing action of wild-harvested Mafura Oil, this intensive formula seals open hair cuticles and fortifies delicate strands. It acts as the perfect foundational moisture base for any wash-and-go, protective style, or twist-out routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following leave-in application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply a generous amount to clean, damp, or towel-dried hair after washing and conditioning.\u003c\/li\u003e\n\u003cli\u003eWork the product evenly from roots to ends using fingers or a wide-tooth comb to ensure thorough coverage and detangling.\u003c\/li\u003e\n\u003cli\u003eDo not rinse out; style hair as desired (air-dry, blow-dry with a diffuser, or apply styling gel\/butter).\u003c\/li\u003e\n\u003cli\u003eFor extra-dry or thick coils, use as the \"L\" (Lotion\/Liquid) step in the LOC\/LCO moisture method before sealing with oil.\u003c\/li\u003e\n\u003cli\u003eApply a small amount to dry ends between wash days to reactivate moisture and refresh soft curls.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"326ml","offer_id":57465683247428,"sku":"sheamoisture010","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Manuka_Honey_Mafura_Oil_Leave-In_Conditioner_326ml_92a0ca8a-3d1c-4b79-84e9-ca596c3a2ed7.png?v=1792584691"},{"product_id":"shea-moisture-manuka-honey-mafura-oil-masque","title":"Shea Moisture Manuka Honey \u0026 Mafura Oil Masque","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Manuka Honey \u0026amp; Mafura Oil Masque is an ultra-nourishing hair sanctuary for dry, compromised curls! This intensive deep conditioning treatment infuses thirsty strands with rich moisture, leaving hair touchably soft, shiny, and full of natural bounce.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Manuka Honey \u0026amp; Mafura Oil Masque:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAn intensive deep conditioning hair mask engineered to deliver maximum moisture and restoration to dry, brittle hair.\u003c\/li\u003e\n\u003cli\u003eInfused with Manuka Honey to lock in vital hydration and give hair a healthy, natural shine.\u003c\/li\u003e\n\u003cli\u003eBlended with nutrient-dense Mafura Oil and Baobab Oil to soften coarse textures and restore hair flexibility.\u003c\/li\u003e\n\u003cli\u003eEnriched with Fair Trade Organic Shea Butter to deeply condition and reinforce the hair's moisture barrier.\u003c\/li\u003e\n\u003cli\u003eSmooths rough cuticles, tames stubborn frizz, and dramatically improves coil definition and manageability.\u003c\/li\u003e\n\u003cli\u003eFormulated without sulfates, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Manuka Honey \u0026amp; Mafura Oil Masque Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Manuka Honey \u0026amp; Mafura Oil Masque features a rich, luxurious cream-butter texture that coats every strand in deep hydration. It glides through wet hair with ease, offering immediate slip to aid in detangling without pulling or snapping delicate strands. After rinsing, hair feels deeply conditioned, pliable, and silky-soft, wrapped in a warm, sweet honey scent.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Suitable for dry, damaged, coily, or curly hair types (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Manuka Honey, Mafura Oil, Baobab Oil, Organic Shea Butter.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Deep Conditioning Hair Masque.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Intense dryness, brittle hair texture, breakage, lack of shine, and loss of curl definition.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eWhen environmental stress, heat styling, or chemical processes leave hair feeling depleted, a regular conditioner often falls short. Shea Moisture's Manuka Honey \u0026amp; Mafura Oil Masque acts as a deep moisture bath, replenishing essential lipids and moisture deep within the hair shaft.\u003c\/p\u003e\n\u003cp\u003eManuka honey acts as a natural humectant, drawing moisture into the hair, while lipid-rich Mafura oil seals that hydration inside. The result is transformed, resilient hair that resists breakage and retains its natural lustre and soft, touchable texture wash after wash.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following deep treatment application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply a generous amount to clean, wet hair after shampooing, distributing evenly from roots to ends.\u003c\/li\u003e\n\u003cli\u003eUse a wide-tooth comb or your fingers to detangle hair sections while the masque is applied gently.\u003c\/li\u003e\n\u003cli\u003eLeave on for 10 to 15 minutes to allow the rich oils and humectants to penetrate deeply into the hair shaft.\u003c\/li\u003e\n\u003cli\u003eFor an extra-deep conditioning session, cover hair with a plastic processing cap and apply mild heat for 30 minutes before rinsing thoroughly.\u003c\/li\u003e\n\u003cli\u003eRinse with cool to lukewarm water to help seal the hair cuticle and lock in maximum shine.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"355ml","offer_id":57465686753604,"sku":"sheamoisture011","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Manuka_Honey_Mafura_Oil_Masque_355ml_70d78f7d-f84c-4dbd-9f73-a39748711415.png?v=1792585542"},{"product_id":"shea-moisture-raw-shea-butter-conditioner","title":"Shea Moisture Raw Shea Butter Conditioner","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Raw Shea Butter Restorative Conditioner is a deeply hydrating rescue treatment for thirsty, damaged hair! Its versatile, rich formula detangles with ease, restoring elasticity and shine whether used as a classic rinse-out conditioner or a leave-in treatment.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Raw Shea Butter Conditioner:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA 2-in-1 restorative conditioner that works both as a rinse-out treatment and a leave-in conditioner.\u003c\/li\u003e\n\u003cli\u003eEnriched with Fair Trade Raw Shea Butter to deeply moisturise, repair, and replenish dry, over-processed hair strands.\u003c\/li\u003e\n\u003cli\u003eInfused with Sea Kelp to deliver mineral-rich nourishment and smooth the hair cuticle for enhanced shine.\u003c\/li\u003e\n\u003cli\u003eBlended with Argan Oil to help restore natural elasticity, softness, and manageability to brittle hair.\u003c\/li\u003e\n\u003cli\u003eIdeal for transitioning chemically treated hair to natural hair, helping to reduce breakage and split ends.\u003c\/li\u003e\n\u003cli\u003eFormulated without silicones, sulfates, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Raw Shea Butter Conditioner Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Raw Shea Butter Conditioner features a plush, rich cream texture that coats hair strands with deep, cushiony moisture. It melts easily into wet or damp hair, providing instant slip that allows wide-tooth combs or fingers to glide through tangles effortlessly. Whether rinsed out or left in, hair feels touchably soft, strong, and deeply nourished, wrapped in a warm, nutty shea aroma.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Ideal for dry, damaged, over-processed, or transitioning hair (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Raw Shea Butter, Sea Kelp Extract, Argan Oil.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Multi-Use Restorative Conditioner (Rinse-Out or Leave-In).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Dryness, chemical damage, heat damage, breakage, tangles, and loss of hair elasticity.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eHair transitioning from chemical relaxers, suffering from heat styling, or exposed to harsh environments often loses its structural integrity and moisture-retention ability. Shea Moisture's Raw Shea Butter Conditioner provides a multi-purpose moisture intervention to fortify fragile hair fibres.\u003c\/p\u003e\n\u003cp\u003eBy combining raw shea butter's lipid-replenishing properties with antioxidant-rich argan oil and sea kelp, this formula coats and smooths damaged cuticles. The added flexibility of using it either as a daily rinse-out conditioner or as a leave-in styling base makes it a staple for maintaining soft, resilient curls.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAs a Rinse-Out Conditioner:\u003c\/b\u003e Apply to clean, wet hair after shampooing. Work through from roots to ends, comb through for even distribution, leave on for 3 minutes, and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eAs a Leave-In Treatment:\u003c\/b\u003e Apply a moderate amount to clean, damp hair from mid-lengths to ends. Do not rinse; style as desired.\u003c\/li\u003e\n\u003cli\u003eGently detangle with your fingers or a wide-tooth comb while the product is in your hair to minimise breakage.\u003c\/li\u003e\n\u003cli\u003eFor optimal hair restoration, pair with the Raw Shea Butter Restorative Shampoo and weekly Deep Treatment Masque.\u003c\/li\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight to preserve the integrity of the natural oils and seed butters.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"384ml","offer_id":57465694093636,"sku":"sheamoisture013","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Raw_Shea_Butter_Conditioner_384ml.png?v=1792398805"},{"product_id":"shea-moisture-raw-shea-butter-masque","title":"Shea Moisture Raw Shea Butter Masque","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Raw Shea Butter Masque is a legendary deep conditioning rescue treatment for dry, damaged hair! It deeply penetrates the hair shaft to restore elasticity, repair over-processed strands, and revive dull, thirsty curls.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Raw Shea Butter Masque:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAn intensive deep conditioning treatment formulated to repair, deeply moisturise, and strengthen dry or damaged hair.\u003c\/li\u003e\n\u003cli\u003eEnriched with Raw Fair Trade Shea Butter to lock in essential moisture and rebuild damaged, over-processed strands.\u003c\/li\u003e\n\u003cli\u003eInfused with Sea Kelp to deliver mineral-rich nourishment and smooth the hair cuticle for enhanced shine.\u003c\/li\u003e\n\u003cli\u003eBlended with Argan Oil to restore natural elasticity, softness, and manageability to brittle hair.\u003c\/li\u003e\n\u003cli\u003eIdeal for transitioning chemically treated hair back to natural hair, helping reduce breakage during the process.\u003c\/li\u003e\n\u003cli\u003eFormulated without sulfates, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Raw Shea Butter Masque Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Raw Shea Butter Masque features a rich, dense butter-cream texture that coats hair strands with deep, luxurious moisture. It melts easily into damp hair upon application, providing rich slip that makes sectioning and detangling effortless. Once rinsed, hair feels significantly softer, stronger, and deeply hydrated without feeling stripped or weighed down.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Suitable for dry, damaged, over-processed, or transitioning hair (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Raw Shea Butter, Sea Kelp, Argan Oil.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Deep Conditioning Hair Treatment Masque.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Severe dryness, chemical damage, heat damage, breakage, split ends, and dullness.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eHair exposed to frequent heat styling, colouring, or chemical relaxers often suffers from structural damage and chronic moisture loss. Shea Moisture's Raw Shea Butter Masque provides an intensive moisture intervention, delivering lipid-replenishing raw shea butter directly into compromised hair fibres.\u003c\/p\u003e\n\u003cp\u003eBy pairing raw shea butter with mineral-rich sea kelp and nourishing argan oil, this iconic treatment fortifies hair from root to tip. It smooths rough cuticle scales, rebuilds hair elasticity, and helps prevent future breakage, making it an essential weekly ritual for healthy, resilient curls.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following deep treatment application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply a generous amount to clean, wet hair after shampooing, ensuring even distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eUse a wide-tooth comb to gently detangle and evenly distribute the masque through all hair sections.\u003c\/li\u003e\n\u003cli\u003eLeave on for 5 to 10 minutes for standard deep conditioning, then rinse thoroughly with cool water to seal cuticles.\u003c\/li\u003e\n\u003cli\u003eFor an intensive restorative treatment, cover hair with a plastic cap and apply moderate heat (or wrap in a warm towel) for 30 minutes before rinsing.\u003c\/li\u003e\n\u003cli\u003eIncorporate into your hair care routine once a week or as needed to maintain optimal moisture levels.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"355ml","offer_id":57465701040452,"sku":"sheamoisture014","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/SheaMoistureRawSheaButterMasque355ml.png?v=1792585224"},{"product_id":"shea-moisture-raw-shea-butter-shampoo","title":"Shea Moisture Raw Shea Butter Shampoo","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Raw Shea Butter Restorative Shampoo is a gentle moisture bath for dry, damaged, or transitioning hair! It cleanses without stripping away essential hydration, leaving hair feeling soft, strong, and deeply nourished.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Raw Shea Butter Shampoo:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA sulfate-free hydrating shampoo engineered to gently cleanse and restore moisture to dry, damaged, or chemically processed hair.\u003c\/li\u003e\n\u003cli\u003eEnriched with Raw Fair Trade Shea Butter to deeply moisturise, protect, and rebuild compromised hair strands.\u003c\/li\u003e\n\u003cli\u003eInfused with Sea Kelp to deliver mineral-rich nourishment and smooth the hair cuticle for enhanced shine.\u003c\/li\u003e\n\u003cli\u003eBlended with Argan Oil to help restore natural elasticity, softness, and manageability to brittle hair.\u003c\/li\u003e\n\u003cli\u003eIdeal for hair transitioning from chemical relaxers to natural texture, helping to minimise breakage during washes.\u003c\/li\u003e\n\u003cli\u003eFormulated without sulfates, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Raw Shea Butter Shampoo Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Raw Shea Butter Shampoo features a rich, creamy lotion-like liquid texture that lathers gently over wet hair. It lifts daily impurities and scalp build-up without leaving hair feeling harsh, squeaky, or stripped of natural oils. After rinsing, hair feels remarkably soft, clean, and prepped for deep conditioning, wrapped in a warm, nutty shea scent.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Ideal for dry, damaged, over-processed, or transitioning hair (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Raw Shea Butter, Sea Kelp Extract, Argan Oil.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Hydrating \u0026amp; Restorative Sulfate-Free Shampoo.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Dryness, chemical\/heat damage, breakage, dullness, and transitioning hairline.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eOver-processed, heat-styled, or chemically treated hair is particularly vulnerable to moisture loss and snapping during the washing process. Shea Moisture's Raw Shea Butter Shampoo provides a protective, lipid-dense cleansing experience that preserves hair fibre integrity.\u003c\/p\u003e\n\u003cp\u003eBy pairing unrefined raw shea butter with nutrient-dense sea kelp and antioxidant-rich argan oil, this formula restores essential moisture to fragile cuticles right from the initial wash step. It serves as an indispensable cleansing base for rebuilding hair resilience and length.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following shampoo application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to completely wet hair and gently massage into the scalp and roots using your fingertips to form a creamy lather.\u003c\/li\u003e\n\u003cli\u003eWork the lather through hair lengths from roots to tips without rubbing aggressively to prevent tangles.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water until all shampoo is removed.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary to thoroughly cleanse heavy product build-up or oils.\u003c\/li\u003e\n\u003cli\u003eFollow with the Raw Shea Butter Restorative Conditioner or Deep Treatment Masque for optimal moisture recovery.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"384ml","offer_id":57465703366980,"sku":"sheamoisture015","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Raw_Shea_Butter_Shampoo_384ml.png?v=1792654594"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/collections\/Shea_Moisture_Coconut_Hibiscus_Banner.jpg?v=1792667980","url":"https:\/\/escentual.com\/collections\/shea-moisture.oembed","provider":"Escentual","version":"1.0","type":"link"}