{"title":"Shea Moisture Shampoo","description":"\u003cp\u003eRefresh your scalp and hair with Shea Moisture Shampoos. Our sulfate-free, Fair Trade Raw Shea Butter formulas gently lift away impurities while locking in essential hydration to leave your curls, coils, and waves soft, strong, and healthy-looking.\u003c\/p\u003e","products":[{"product_id":"shea-moisture-coconut-hibiscus-shampoo","title":"Shea Moisture Coconut \u0026 Hibiscus Shampoo","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Shine Shampoo is a sulfate-free holy grail for thick, curly hair! It gently cleanses away impurities while defining curls, taming stubborn frizz, and restoring a healthy, radiant shine.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Coconut \u0026amp; Hibiscus Shampoo:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA gentle, sulfate-free cleanser specifically formulated to hydrate, define, and enhance natural curls and waves.\u003c\/li\u003e\n\u003cli\u003eEnriched with Coconut Oil to moisturize and protect hair strands while reducing friction and breakage.\u003c\/li\u003e\n\u003cli\u003eInfused with Hibiscus Flower Extract to improve hair elasticity, reduce split ends, and boost natural shine.\u003c\/li\u003e\n\u003cli\u003eBlended with Silk Protein to smooth the hair shaft, leaving curls soft, silky, and easy to manage.\u003c\/li\u003e\n\u003cli\u003eContains Neem Oil to add a brilliant, healthy sheen while controlling frizz and flyaways.\u003c\/li\u003e\n\u003cli\u003eFormulated without sulfates, silicones, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Coconut \u0026amp; Hibiscus Shampoo Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Coconut \u0026amp; Hibiscus Curl \u0026amp; Shine Shampoo features a rich, creamy liquid-gel texture that lathers gently over wet hair without stripping away essential natural oils. It glides through curls effortlessly, lifting build-up while leaving hair feeling clean, soft, and supple. Strands are left wrapped in an uplifting, tropical fragrance of sweet coconut and warm hibiscus.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Ideal for thick, wavy, curly, and coily hair types (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Coconut Oil, Hibiscus Flower Extract, Silk Protein, Neem Seed Oil, Fair Trade Shea Butter.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Hydrating \u0026amp; Defining Sulfate-Free Shampoo.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Frizz, dullness, lack of curl definition, dry strands, and unruly volume.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eThick, curly hair requires delicate cleansing that removes scalp build-up without stripping away the natural oils needed to maintain soft, bouncy curl patterns. Shea Moisture's Coconut \u0026amp; Hibiscus Curl \u0026amp; Shine Shampoo delivers effective purification alongside deep, lipid-replenishing hydration.\u003c\/p\u003e\n\u003cp\u003eBy pairing the deep moisturising properties of coconut oil with silk protein and vibrant hibiscus extract, this gentle formula smooths the outer cuticle layer while boosting bounce and shine. It provides the ideal wash day starting point for anyone looking to transform dry, frizzy curls into defined, touchably soft spirals.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following shampoo application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to completely wet hair and gently massage into the scalp and roots using your fingertips to form a light lather.\u003c\/li\u003e\n\u003cli\u003eSmooth the lather down through the lengths and ends of your hair without aggressively scrubbing to prevent tangling.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water until all product is completely washed out.\u003c\/li\u003e\n\u003cli\u003eRepeat the process if necessary for thick hair or after heavy product build-up.\u003c\/li\u003e\n\u003cli\u003eFollow with the Coconut \u0026amp; Hibiscus Curl \u0026amp; Shine Conditioner or Styling Milk to lock in moisture and define curls.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"384ml","offer_id":57465613517124,"sku":"sheamoisture003","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Coconut_Hibiscus_Shampoo_384ml_5a7dce19-5bbe-4d7c-b12a-f2185b3699d0.png?v=1792588376"},{"product_id":"shea-moisture-jamaican-black-castor-oil-shampoo","title":"Shea Moisture Jamaican Black Castor Oil Shampoo","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Jamaican Black Castor Oil Strengthen \u0026amp; Restore Shampoo is a clarifying hero for damaged, over-processed hair! It gently lifts build-up while nourishing hair follicles to encourage healthy growth and restore resilience.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Jamaican Black Castor Oil Shampoo:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA sulfate-free clarifying shampoo designed to cleanse hair and scalp while strengthening damaged or chemically processed strands.\u003c\/li\u003e\n\u003cli\u003eInfused with Jamaican Black Castor Oil, packed with omegas and essential fatty acids to support healthy hair growth and reduce breakage.\u003c\/li\u003e\n\u003cli\u003eEnriched with Peppermint Oil to stimulate the scalp, leaving a fresh, invigorating sensation during every wash.\u003c\/li\u003e\n\u003cli\u003eBlended with Organic Fair Trade Shea Butter to deeply hydrate and prevent hair from feeling stripped or straw-like.\u003c\/li\u003e\n\u003cli\u003eHelps balance scalp pH and remove product build-up from gels, sprays, and heavy styling creams.\u003c\/li\u003e\n\u003cli\u003eFormulated without sulfates, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Jamaican Black Castor Oil Shampoo Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Jamaican Black Castor Oil Shampoo features a smooth, medium-weight liquid texture with a warm, natural hue. It produces a gentle, creamy lather that coats the scalp and hair strands thoroughly without harsh stripping. Upon lathering, the subtle peppermint oil provides a refreshing, cooling scalp sensation, leaving hair feeling thoroughly cleansed, soft, and balanced, wrapped in a warm, sweet vanilla-castor scent.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Ideal for natural, chemically processed, heat-styled, or transitioning hair (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Jamaican Black Castor Oil, Peppermint Oil, Fair Trade Shea Butter, Apple Cider Vinegar.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Clarifying \u0026amp; Strengthening Sulfate-Free Shampoo.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Hair breakage, weak strands, product build-up, scalp dryness, and chemical\/heat damage.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eHair subjected to regular colour treatments, chemical straightening, or high-heat styling can easily become weak, porous, and prone to snapping. Shea Moisture's Jamaican Black Castor Oil Shampoo addresses both hair fibre integrity and scalp health simultaneously.\u003c\/p\u003e\n\u003cp\u003eBy incorporating nutrient-dense castor oil alongside apple cider vinegar, this formula purifies the hair follicle environment while reinforcing fragile strands from within. It delivers the thorough purifying power of a clarifying shampoo without stripping essential moisture, making it an indispensable wash day foundation for anyone rebuilding hair strength and length.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following shampoo application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to completely wet hair and work into a rich lather by gently massaging the scalp with your fingertips.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water, allowing the suds to cleanse down the lengths of your hair without friction.\u003c\/li\u003e\n\u003cli\u003eRepeat the wash step if you have heavy product build-up or use protective styles that haven't been washed in weeks.\u003c\/li\u003e\n\u003cli\u003eFollow immediately with a deep conditioner or masque such as the Jamaican Black Castor Oil Masque to restore moisture balance.\u003c\/li\u003e\n\u003cli\u003eUse weekly or bi-weekly as your clarifying wash day treatment to keep the scalp fresh and follicles clear.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"384ml","offer_id":57465677447492,"sku":"sheamoisture008","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Jamaican_Black_Castor_Oil_Shampoo_384ml_e99ea38a-0fdc-4b5c-bc18-0b43b3f86288.png?v=1792586567"},{"product_id":"shea-moisture-raw-shea-butter-shampoo","title":"Shea Moisture Raw Shea Butter Shampoo","description":"\u003cp\u003e\u003cem\u003e\"Shea Moisture Raw Shea Butter Restorative Shampoo is a gentle moisture bath for dry, damaged, or transitioning hair! It cleanses without stripping away essential hydration, leaving hair feeling soft, strong, and deeply nourished.\" - Escentual Beauty Team.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love Shea Moisture Raw Shea Butter Shampoo:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA sulfate-free hydrating shampoo engineered to gently cleanse and restore moisture to dry, damaged, or chemically processed hair.\u003c\/li\u003e\n\u003cli\u003eEnriched with Raw Fair Trade Shea Butter to deeply moisturise, protect, and rebuild compromised hair strands.\u003c\/li\u003e\n\u003cli\u003eInfused with Sea Kelp to deliver mineral-rich nourishment and smooth the hair cuticle for enhanced shine.\u003c\/li\u003e\n\u003cli\u003eBlended with Argan Oil to help restore natural elasticity, softness, and manageability to brittle hair.\u003c\/li\u003e\n\u003cli\u003eIdeal for hair transitioning from chemical relaxers to natural texture, helping to minimise breakage during washes.\u003c\/li\u003e\n\u003cli\u003eFormulated without sulfates, parabens, phthalates, mineral oil, or petrolatum; cruelty-free and ethically sourced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhat Does Shea Moisture Raw Shea Butter Shampoo Feel Like?\u003c\/h2\u003e\n\u003cp\u003eShea Moisture Raw Shea Butter Shampoo features a rich, creamy lotion-like liquid texture that lathers gently over wet hair. It lifts daily impurities and scalp build-up without leaving hair feeling harsh, squeaky, or stripped of natural oils. After rinsing, hair feels remarkably soft, clean, and prepped for deep conditioning, wrapped in a warm, nutty shea scent.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eHair type:\u003c\/b\u003e Ideal for dry, damaged, over-processed, or transitioning hair (Types 3 and 4).\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eKey ingredients:\u003c\/b\u003e Raw Shea Butter, Sea Kelp Extract, Argan Oil.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eFormulation:\u003c\/b\u003e Hydrating \u0026amp; Restorative Sulfate-Free Shampoo.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cb\u003eTarget concerns:\u003c\/b\u003e Dryness, chemical\/heat damage, breakage, dullness, and transitioning hairline.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eWhy It's Escentual:\u003c\/h2\u003e\n\u003cp\u003eOver-processed, heat-styled, or chemically treated hair is particularly vulnerable to moisture loss and snapping during the washing process. Shea Moisture's Raw Shea Butter Shampoo provides a protective, lipid-dense cleansing experience that preserves hair fibre integrity.\u003c\/p\u003e\n\u003cp\u003eBy pairing unrefined raw shea butter with nutrient-dense sea kelp and antioxidant-rich argan oil, this formula restores essential moisture to fragile cuticles right from the initial wash step. It serves as an indispensable cleansing base for rebuilding hair resilience and length.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eThe Best Way To Use It:\u003c\/h2\u003e\n\u003cp\u003eWe also recommend the following shampoo application tips:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to completely wet hair and gently massage into the scalp and roots using your fingertips to form a creamy lather.\u003c\/li\u003e\n\u003cli\u003eWork the lather through hair lengths from roots to tips without rubbing aggressively to prevent tangles.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water until all shampoo is removed.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary to thoroughly cleanse heavy product build-up or oils.\u003c\/li\u003e\n\u003cli\u003eFollow with the Raw Shea Butter Restorative Conditioner or Deep Treatment Masque for optimal moisture recovery.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shea Moisture","offers":[{"title":"384ml","offer_id":57465703366980,"sku":"sheamoisture015","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Shea_Moisture_Raw_Shea_Butter_Shampoo_384ml.png?v=1792654594"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/collections\/sheamoisture_shampoos_banner_4000x3000_3f236261-56ea-4340-bfcd-e89eb22dc71a.jpg?v=1792669008","url":"https:\/\/escentual.com\/collections\/shea-moisture-shampoo.oembed","provider":"Escentual","version":"1.0","type":"link"}