{"title":"Prada Paradigme","description":"\u003cp\u003eWhat if there’s another way? A new perspective. A new way of thinking, doing, being. \u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"prada-paradigme-eau-de-parfum","title":"Prada Paradigme Eau de Parfum","description":"\u003cp\u003eWhat if there’s another way?\u003c\/p\u003e\n\u003cp\u003eParadigme, the new signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking – what if there’s another way?\u003c\/p\u003e\n\u003cp\u003eA question as an invitation to experiment and open new perspectives. \u003cbr\u003eConfidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm.\u003c\/p\u003e\n\u003cp\u003eAnother way to name a fragrance Paradigme : [pa-ruh-dym] noun.\u003cbr\u003eA new perspective.\u003cbr\u003eA new way of thinking, doing, being. \u003cbr\u003eAn augmented anagram of Prada creating a direct connection with their feminine icon: Paradoxe. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAnother way to compose a fragrance Paradigme Eau de Parfum rethinks the traditional way to create a fragrance\u003c\/p\u003e\n\u003cp\u003ePrada's master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. \u003c\/p\u003e\n\u003cp\u003eThe result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness.\u003c\/p\u003e\n\u003cp\u003eOpening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood.\u003c\/p\u003e\n\u003cp\u003eAt the heart, an iconic green Bourbon Geranium this time reinvented with floral rosy facets unfolding on a fusing Calabrian Bergamot Heart and airy musks uplifting the entire composition.\u003c\/p\u003e\n\u003cp\u003e« The obsession for this composition was audacity, the audacity to challenge classicism propose a new model, more sensual and magnetic »\u003c\/p\u003e\n\u003cp\u003eThe Paradigme bottle immediately invites curiosity.\u003c\/p\u003e\n\u003cp\u003eAn architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house’s iconic signature.\u003c\/p\u003e\n\u003cp\u003eA bottle lacquered in an intense and alluring black to green gradation, the house’s iconic colour. \u003c\/p\u003e\n\u003cp\u003eThe outer box is etched to echo the brand’s signature Saffiano leather cross-hatching, signed with a silver Prada logo.\u003c\/p\u003e\n\u003cp\u003eWhen conceiving the Paradigme bottle, they drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green colour feels unexpected; the bevelled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity.” Coralie Salem, Creative Director, Prada Beauty\u003c\/p\u003e","brand":"Prada","offers":[{"title":"50ml","offer_id":55184075620676,"sku":"pradaparadigme001","price":60.9,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":55184075653444,"sku":"pradaparadigme002","price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Prada_Paradigme_Eau_de_Parfum_100ml.png?v=1754061334"},{"product_id":"prada-paradigme-eau-de-parfum-refill","title":"Prada Paradigme Eau de Parfum Refill","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eParadigme Eau de Parfum expresses sophistication and avant-garde in an unexpected masculine Amber Woody scent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOpening a new olfactive paradigm, oscillating between enveloping warmth and exhilarating freshness. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe warm sensuality of ambery woods is entwined with a green Bourbon Geranium, uplifted by a fusing Calabrian Bergamot Heart. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Paradigme bottle immediately invites curiosity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAn architectural silhouette of radical elegance and an avant-garde statement through the tactile tilted Prada triangle. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eOlfactory family: \u003c\/strong\u003e\u003cspan\u003eAmber Woody\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTop note: \u003c\/strong\u003e\u003cspan\u003eCalabrian Bergamot Heart\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eHeart note:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eBourbon Geranium\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eBase note:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eAmbery woods\u003c\/span\u003e\u003c\/p\u003e","brand":"Prada","offers":[{"title":"150ml","offer_id":55184087974212,"sku":"pradaparadigme003","price":100.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Prada_Paradigme_Eau_de_Parfum_Refill_150ml.png?v=1754061322"},{"product_id":"prada-paradigme-eau-de-parfum-50ml-gift-set","title":"Prada Paradigme Eau de Parfum 50ml Gift Set","description":"\u003cp\u003eWhat if there’s another way?\u003c\/p\u003e\n\u003cp\u003eParadigme, the new signature masculine fragrance by Prada. A fragrance that transcends traditional preconceptions by asking – what if there’s another way?\u003c\/p\u003e\n\u003cp\u003eA question as an invitation to experiment and open new perspectives. \u003cbr\u003eConfidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm.\u003c\/p\u003e\n\u003cp\u003eAnother way to name a fragrance Paradigme : [pa-ruh-dym] noun.\u003cbr\u003eA new perspective.\u003cbr\u003eA new way of thinking, doing, being. \u003cbr\u003eAn augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAnother way to compose a fragrance Paradigme Eau de Parfum rethinks the traditional way to create a fragrance\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGift Set contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePrada Paradigme Eau de Parfum 50ml\u003cbr\u003ePrada Paradigme Eau de Parfum 10ml\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eOur master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. \u003c\/p\u003e\n\u003cp\u003eThe result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness.\u003c\/p\u003e\n\u003cp\u003eOpening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood.\u003c\/p\u003e\n\u003cp\u003eAt the heart, an iconic green Bourbon Geranium this time reinvented with floral rosy facets unfolding on a fusing Calabrian Bergamot Heart and airy musks uplifting the entire composition.\u003c\/p\u003e\n\u003cp\u003e« The obsession for this composition was audacity, the audacity to challenge classicism propose a new model, more sensual and magnetic »\u003c\/p\u003e\n\u003cp\u003eThe Paradigme bottle immediately invites curiosity.\u003c\/p\u003e\n\u003cp\u003eAn architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house’s iconic signature.\u003c\/p\u003e\n\u003cp\u003eA bottle lacquered in an intense and alluring black to green gradation, the house’s iconic colour. \u003c\/p\u003e\n\u003cp\u003eThe outer box is etched to echo the brand’s signature Saffiano leather cross-hatching, signed with a silver Prada logo.\u003c\/p\u003e\n\u003cp\u003eWhen conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green colour feels unexpected; the bevelled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity.” Coralie Salem, Creative Director, Prada Beauty\u003c\/p\u003e","brand":"Prada","offers":[{"title":"50ml","offer_id":55452144599364,"sku":"pradaparadigme004","price":95.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/PradaParadigmeEaudeParfum50mlGiftSetwithProducts.png?v=1758205645"},{"product_id":"prada-paradigme-le-parfum","title":"Prada Paradigme Le Parfum","description":"\u003cp\u003ePrada redefines masculine intensity with Paradigme Le Parfum—a hyper-lasting, sophisticated fragrance that challenges everything you know about traditional scent structures. Built from the bottom up in a reversed pyramid that mirrors Prada’s iconic triangle, this avant-garde signature isn’t just noticed; it lingers for up to 12 hours, ensuring you leave an unforgettable impression all day long.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eThe Notes\u003c\/strong\u003e\u003cbr\u003eFragrance Family: Woody Amber\u003cbr\u003eTop Note: Gourmand Geranium\u003cbr\u003eHeart Note: Leathery Vanilla\u003cbr\u003eBase Note: Amber\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eHow It Smells\u003c\/strong\u003e\u003cbr\u003eParadigme Le Parfum opens with an unexpected, aromatic twist of gourmand geranium, revealing rich, rosy floral facets. At its heart, a dark, leathery vanilla reinvented specifically for the modern man takes centre stage. But the real magic lies in the base: master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville have infused the scent with Amberever—a next-generation molecule that turbocharges the fragrance's power, diffusion, and longevity, all grounded by the warm, sensual contrast of Peru balm, benzoin resin, and smoky guaiac wood.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eThe Flacon \u0026amp; Sustainability\u003c\/strong\u003e\u003cbr\u003eThe aesthetic is pure Prada. The fragrance is housed in a striking, gradient green-to-black bottle that looks incredibly sharp on any vanity. True to Prada Beauty’s commitment to conscious luxury, the entire Paradigme range is 100% refillable. By opting for a 150ml refill over three standard 50ml bottles, you’ll drastically reduce your environmental footprint—using 65% less glass, 75% less plastic, 50% less cardboard, and zero metal.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eThe Paradigme Collection\u003c\/strong\u003e\u003cbr\u003ePrada Paradigme Eau de Parfum: Floral \u0026amp; Ambery\u003cbr\u003ePrada Paradigme Le Parfum: Woody, Leathery \u0026amp; Intense\u003c\/p\u003e","brand":"Prada","offers":[{"title":"50ml","offer_id":56976350937412,"sku":"pradaparadigme006","price":102.0,"currency_code":"GBP","in_stock":true},{"title":"100ml","offer_id":56976350970180,"sku":"pradaparadigme007","price":138.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/Prada_Paradigme_Le_Parfum_100ml.png?v=1786524492"}],"url":"https:\/\/escentual.com\/collections\/prada-paradigme.oembed","provider":"Escentual","version":"1.0","type":"link"}