{"title":"Initio Supercharged","description":"\u003cp\u003eInitio reveals SUPERCHARGED - a collection engineered to unlock a new emotional territory: JOY\u003c\/p\u003e\n\u003cp\u003eAn olfactive manifesto for those who crave intensity, energy and aliveness.\u003c\/p\u003e","products":[{"product_id":"initio-sugar-blast-eau-de-parfum","title":"Initio Sugar Blast Eau de Parfum Spray","description":"\u003cp\u003e\u003cspan\u003eHit the blast. Feel the charge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSUGAR BLAST embodies the expansive side of joy: warm, playful and delightfully regressive.\u2028A return to pure pleasure, free from restraint. More than a sweet indulgence, SUGAR BLAST reimagines the gourmand fragrance. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis ambery gourmand composition delivers an instant surge of pleasure, transforming both skin and inner state into an exhilarating playground of sensation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e lavender, coconut, \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHeart Notes: \u003c\/strong\u003evanilla, praline, rum, \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e cashmeran, ambroxan\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe emotional impact of SUGAR BLAST: neuroscientific measurements reveal a strongly positive emotional response, indicating that the brain registers the experience as deeply pleasurable while maintaining a balanced level of activation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe result: a feeling of joy that is uplifting, expansive and long-lasting. SUGAR BLAST is not your typical candy crush. It is a sophisticated gourmand creation designed to ignite the senses and deliver an immediate hit of dopamine — awakening a state of playful confidence and irresistible pleasure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":56047496266052,"sku":"initio043","price":275.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/InitioSugarBlastEaudeParfumSpray.png?v=1779804236"},{"product_id":"initio-wild-rush-eau-de-parfum","title":"Initio Wild Rush Eau de Parfum Spray","description":"\u003cp\u003eFlip the switch. Own the rush.\u003c\/p\u003e\n\u003cp\u003eWILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable. A surge of energy that moves from within, awakening confidence and drive.\u003cbr\u003eMore than a classic aromatic fragrance,\u003c\/p\u003e\n\u003cp\u003eWILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes:\u003c\/strong\u003e Bergamot, Lavender, Vanilla\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeart Notes:\u003c\/strong\u003e Caramel, Red Berries,\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBase Notes:\u003c\/strong\u003e Sandalwood, Patchouli\u003c\/p\u003e\n\u003cp\u003eThe emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.\u003c\/p\u003e\n\u003cp\u003eThe result: a feeling of energy that is dynamic, empowering and instantly invigorating.\u003cbr\u003eWILD RUSH is not a fragrance that lingers. It moves. A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":56047528575300,"sku":"initio044","price":275.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/files\/InitioWildRushEaudeParfumSpray.png?v=1779805004"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/1863\/1748\/collections\/Initio_Supercharged_Collection_Optimized.jpg?v=1782901188","url":"https:\/\/escentual.com\/collections\/initio-supercharged.oembed","provider":"Escentual","version":"1.0","type":"link"}