Lately, watching the world adjust to the ways it enjoys fragrance has been both uplifting and upsetting at the same time. During this strange time, scents have brought many comforts and escapism, and on the other hand, seeing testers disappear and new launches drop off the face of the earth has also been tough for the industry, especially for all of our fragrance lovers.

With that being said; we feel we all have a bigger responsibility than ever to tell the story of perfume. And, we’re not going to let anything get in the way of celebrating the most well-awaited month of the year for fragrance fans! We have a full #EscentualScents itinerary for the month ahead, to keep us, and our noses busy, and inspired…

#EscentualScents 2020 Itinerary

Learning Week

Become a pro at shopping online with our hints, tips and expert lives.

Discovery Week

We’ve rounded up the newest and best fragrance of the year to put them to the real sniff test. Our customers, fragrance experts, leading press and our internal team will be guessing the notes, fragrances and giving us honest opinions of their aromas to help you learn more about how to confidently shop fragrances online…

Reveal Week

If you found a favourite from our above lives, it’s time for the big reveal! Join us and the brand experts as we fill in the final piece of the scent story and announce what #EscentualScents were in the line-up, along with huge daily giveaways for you to try your personal winner!

Reveal Week

#EscentualScents I is BVLGARI Man Glacial Essence