10 Best-Selling New Beauty Releases From February
February may be the shortest month of the year, but it didn’t fall short on new releases; delivering everything from iconic flankers from designer brands like YSL, Viktor & Rolf, and Paco Rabanne, alongside iconic skincare releases from Kiehl’s and Clarins and so much more. There are so many exciting new releases to choose from in the month of February.
Don’t know which new launch to try first? We’re here to help. We know you love a best-seller, so we’ve created an edit made up of the 10 products that you loved most on Escentual.com in February. The lineup is packed full of new and trending beauty products that have only made it to this edit because they were bought and adored by you…
1. The Luxe Floral Fragrance
Viktor & Rolf fans have been loving this delicious new flanker from the Flowerbomb collection. Sweet and deep, Ruby Orchid is a sensual burst of fruity, florals, and creamy vanilla notes. It borrows the grenade bottle shape from the classic Flowerbomb, but this time has been dressed in a darker pink to match the deeper scent inside.
2. The Green Floral Perfume
The iconic Black Opium fragrance is back with a vibrant twist. The new addition to the world-renowned line, Illicit Green is a fresher interpretation of the original scent. Boasting notes of zesty green Mandarin against delicious creamy fig, the Eau de Parfum offers an abundance of vibrant notes, but with the same energising coffee base. The deliciously seductive scent doesn’t smell as strongly of vanilla as the original and instead airs on the green fresh side instead of intensely sweet.
3. The Nourishing Hand and Nail Balm
The new richer version of the classic Clarins Hand and Nail Cream couldn’t have come soon enough. The intensely nourishing treatment contains an incredible 26% shea butter which helps to hydrate and protect hands from the cold weather and the drying effects of hand sanitiser. The rich formula leaves a nourishing film of moisture on the skin leaving hands feeling smooth and soft; if you hate sticky hand creams, you’ll love the lightweight and fast-absorbing texture of this formula.
4. The Hydrating Face Mask
Kiehl’s adds another best-seller to their cult Ultra Facial line. Like the original Ultra Facial cream, the new Ultra Facial Overnight Rehydrating Mask is made for anyone who has dry skin. It can be used as an intense overnight treatment, cold cream cleanser, or can be used in a 15-minute mask; it’s so versatile. The thick balm texture melts into the skin when you apply, while it deeply hydrates the skin using a concentration of 10.5% squalane and replenishing glycoproteins.
5. The Iconic Powder
GIVENCHY has treated fans of the bestselling Prisme Libre Loose Powder to a pressed powder version, which unsurprisingly is also now a best-seller. Like the original, the powder is made up of four complementary shades that work together to even skin tone and leave skin looking matte as well as radiant. The pressed powder is infused with silk protein to keeps skin hydrated while it works to eliminate excess oil and control shine. The outer packaging has been upgraded to a more purse-friendly compact that’s complete with a built-in brush and mirror.
6. The Sensual Scent
Paco Rabanne Million lovers have fallen for the newest 1 Million Elixir Parfum Intense edition. And, as the original is one of the all-time best sellers on Escentual we can’t say we’re surprised! It’s packed with all the traditional DNA of 1 Million but offers a richer more seductive scent than we’ve experienced from the line. Notes of rose, creamy tonka bean, vanilla, and woods make it an irresistible interpretation of the classic.
7. The Volumising Mascara
YSL has added yet another bestselling Mascara to their collection. The Lash Clash Mascara is actually the thickest mascara ever created by YSL and is made with 24-hour wear, ultra-dark pigments for a couture black finish that doesn’t fade.
8. The Nude Balm
Every launch from DIOR is bound to be a best-seller in our eyes. One of their newest additions, the Rouge Dior Coloured Lip Balm proved popular on-site with our best-selling being the classic shade Nude Look in a satin finish. Made from 95% natural ingredients this balm is made to nourish lips while you apply your couture colour.
9. The Leather-Loaded Fragrance
HUGO BOSS The Scent collection is now home to another sensuous scent that is too hard to resist. A little fruitier than the Eau de Toilette version, The Scent keeps its classic sexy mix of spicy, fruity-floral, and leather tones that intensify their iconic maninka fruit note. Bolder and more intense, The Scent Le Parfum would be a great choice for a lover of the original looking for a more powerful scent with additional projection.
10. The Anti-Ageing Night Cream
Last, in our best-selling lineup, we have the Nuxe Merveillance LIFT Concentrated Night Cream. The vegan anti-ageing overnight cream is ideal for mature skin looking to reduce the appearance of fine lines and wrinkles while firming skin and strengthening your skin barrier. Just apply the cream before bed and let the 2.5 billion-year-old algae get to work! It repairs skin so that you wake up with a younger and rejuvenated complexion; we like to think of it as a good night’s sleep in a jar.